Delivery Operations Of Whaaky – A Glimpse

By Author: dealsonlines
Total Articles: 12
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Logistics is to e-commerce what queues are to retail stores! The longer the wait, the more frustrated a customer!

Whaaky.com is a leading e-commerce company adopting an inventory led model. Most of Whaaky’s sales happen in the southern part of India considering the fact that online shopping, by itself, is more popular and prevalent in South India.

Most of the leading e-commerce companies do not service Tier 4 cities due to manual coordination and excessive paperwork involved in servicing these areas. For example, few e-commerce companies portray messages, as below, that pincodes like 281033, for example, cannot be shipped.

But business happens in these Tier 4 cities due to unavailability of brands and products in the local markets. Whaaky has efficient logistic partners who takes the extra edge in ensuring to deliver to these remotest areas as possible. “We are seeing orders from interiors ...
... of North East, Kashmir valley, Goa and Andaman & Nicobar. Whaaky provides the extra customer delight by delivering and servicing such orders.” Says, the Operations head of Whaaky. The selection of a particular area depends on business that flourishes majorly from the area. The logistic partners, to provide an extra edge to the customers have started initiatives like Tie-ups with smaller logistics or tying up with agent locations to expand their pincode serviceability base. The service in these areas might not be very fast but consignments dispatched are sure to get delivered in 2 weeks time. The reason behind the delay is that these areas have manual co-ordination and excessive paperwork requirement. These might be construed as a major roadblock in expansion and growth of e-commerce and logistics.

Below is the detailed analysis of Whaaky’s Sales vs Serviceability vs RTO analysis.