Small Company Online Marketing Basics- Exactly What You Should Get Going

By Author: Sang Wiklund
Total Articles: 36
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Small enterprise internet marketing is no t about building a domain and "they will come". They will only come after you get into the habit of working on your internet site regular ly.

First your internet site must feature keyword s, but if you sell shoes, you have got to understand that if some one puts the word shoes into a browser, millions of results will come up. Here i s where long tail keyword s come in, which are in essence phrases that some body will put into a browser, for exampl e "leather shoes". So if you have leather shoes as a keyword you are going to be somewhere in the results. Long -tail keyword s are vital in getting found on the internet and Google give s a keyword tool that you can use for free to find these often-used phrases.

If you put in the words "leather shoes", Google will display a listing of phrases built around that phrase and also tell you how frequently a selected phrase is utiliz ed on an once per month basis. It ' s a good free tool to start with, but there are more, better keyword finders that may be used, but you 've got to pay for them. The Google keyword tool will return ...
... phrases like "red leather shoes", "where to buy leather shoes" etc, and it i s your decision to decid e which long tail keyword phrases to use. It i s best to go for somewhere in mid range of search phrases, say 3,000 to 6,000 / month, any quantity of searches great er than which will have too much competition. Your aim is to get on page 1 of Google's search results which is n't easy, notwithstanding what a lot of marketing "gurus" tell you.

Google likes web sites that are constant ly updated and contain relevant content. So get into the habit of writing at least a five hundred word article every few days, which is keyword-rich. Use your keywords within the initial few words of your opening paragraph and again in the closing paragraph. Depend ing on the length of the document, use the phrase a couple of times more. If you ' re employing advertising thr ough Google Adwords, this will also help Google to serve more targeted advertising to your web site.

Then there are backlinks. These are the curse of any website owner. There is no fast method to get around building good relevant back links. Do n't consider buy ing back links from a link farm, Google knows all about them and will pay little attention to them and may even penali ze you for them. There are no Wordpress add o ns for building backlinks, only ones that get you back links thr ough "do follow" blogs.

Article marketing is a g ood way to get back links as most article director y websit es allow you to have one link out to your internet site, so again, you wi ll have to be prepared to submit helpful and important articles, either directly to an article marketing site, or to many thru a "hub" which will distribute your articles to several sites for you. This does no t cost a great deal and c an be time-saving way of doing it.

Small internet business marketing involves lots of other technique s we can' t cover here but the above points are the most important and least expensive for getting started.samll business internet marketing