The Most Popular Vehicle Color Choices

By Author: Shiv Sadhawani
Total Articles: 310
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What is the most popular choice of color consumers make when buying a new vehicle?  In North America it is white.  The color is up 3 percent compared to last year and despite a wider variety of color options provided in recent years, the popularity doesn’t look to go down anytime soon.

White, in its many shades, accounted for 21% of all vehicles sold in North America, with Black in second place at 19%.  Gray followed in third place and right behind it was silver.
"Car manufacturers are seeking ways to create variations of white, silver, black and gray that are specific to their brands and that complement different vehicle types," using different micas, glass flakes and pigments, Harrington said.

One reason those 4 colors will always be the front runners is because no matter what model vehicle you have, those 4 colors translate well universally.  Whereas other more quirky and bold colors don’t always translate.  Lime-green looks pretty at home on the Chevy Sonic, but it could look out-of-place on the Silverado.

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