Do I Need To Buy Links? Is It Safe?

By Author: fauz sp
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Buying one-way links can be called, at least, ambiguous decision. It is much debated, especially after the latest updates on Google. The range of options ranging from "in any case" to "just now you can." So what do the usual site owner or small business?

Look at the problem from a business perspective. If the search engines see these links from advertisers point of view, then we must look at them as well. In recent years, the number of those wishing to buy one-way links to your site grows. So whether it is necessary to do and is it safe?

A little history

Before answering this question we must go back to basics. Why do I need to reference? Can we not have a website these links with rated?

Here's how Google is ranking web pages:

Google ranks sites according to the value ratings. One of alogritmov Google, determining this value - it's Page Rank. Google counts the number and evaluates the quality of links to web sites hosted on other sites. In other words, a link from Site A to Site B is considered to be the "voice", and if site B linked from 300 sites, it is considered more ...
... important than the one on which are only 5 or 10 matches (that is, if the quality of the links approximately the same). Thus, the more links leading to your website, the more interesting it is considered content. During the last 3-4 years, many site owners so doing link exchange - if you place on your site my banner, I'll put yours.

In general, nothing wrong with that. However, after Google updates in November and January, banner exchange ceased to be of the value of what he had before, in terms of ratings. Now, it seems, get a higher ranking one-way links (from A to B but not from B to A).

This has caused controversy - is it ethical to buy links? Consider an analogy: if the website or portal to place banners advertisers with links to their home village, whether it is buying links? In my opinion, is. And if you look at it from this angle, then buying links in our time should be considered normal practice.

So what is the best way to set about it?

It is best to approach this issue as well as to any other business proposal or transaction - all carefully planning and evaluating even small details. Sit down and think about, maybe you have in mind some sites with which you can contact and try to get the opportunity to place your links.

I prefer not to use the term "buy", but rather "rent" link, because in our times unreliable little that lasts forever. Buy you a couple of years ago, "the lifelong reference" site type Enron, today it would have brought you a little benefit.

Over the past few weeks in my company approached several companies willing to rent links. Some of them are rated Page Rank 4 d 6, some dostigaet7. I think that the number of such companies will only grow with time.

How much to pay for the link?

This is not a simple question. All you can say for sure is the fact that the site is rated 4 PR is worth less than a site with a PR rating of 5, and far less than the rating 6.Offering accommodation options of requesting monthly fee from $ 15 to $ 70 (expensive, in my opinion) for a PR 4. In the category of PR 5 prices from $ 40 to $ 110. PR 6 and 7 are even more expensive, from $ 150 to $ 250 for 6 PR, and even up to $ 450 for PR 7.

Prices can vary greatly, they say, some sites with a rating of 4 PR links give almost nothing. Search options to choose and decide to be yourself.

Whether to remain in the same field of activity?

I have always said and I repeat it again - the links have different value. If the site is dedicated to real estate, places a link to a site dedicated to real estate, such link above bude evaluated not only Google, but also some of the other search engines.

If your site is linked, for example, the design of housing, rent links to sites that can help your potential customers, for example, dealing with repairs, building materials, construction. In my opinion, staying in his section, you can greatly improve your rankings.

Conclusion:

Monthly rental options must be considered as another business tool. You do it to increase traffic to your site and to help its users, not just to improve the rankings. And you need not only to direct traffic to itself, but to make it useful. Useful traffic means that visitors become customers, and more than once, and return again and again. If a lease options on sites your area will help in this business, then you have reached your goal: The dimensions increase business and make it more successful, no matter in what place in the ranking of search sites.

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