123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Shopping-Product-Reviews >> View Article

Ekmatra - Handspun Handwoven Handcrafted

Profile Picture
By Author: Sagar Wakharia
Total Articles: 3
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

An Indian fashion is always elated for its grace and the decency pouring out of its traditional attire; it has set their own benchmark around the globe. An Indian fabric is always venerated as regal affair. Though innovation is an integral part of every industry, fashion industry always recycles their popular old trends. Fashion designers are always on a look out for setting new trends and in this course, they sometimes recycle, refine and revamp the popular old trends and deliver the new taste to fashion frenzy arena. It would be better to say that trendsetting is becoming another trend in the fashion industry.

Once again, an unprecedented Khadi has drawn enormous attention and admiration of millions. An adage “old is gold” seems very apt when it comes to Khadi as it still crowns the priority charts of fashion industry, where many designers, companies and brands have tried their wings out for Khadi creations. One of such leading companies in India is Sarvoday Ashram’s newly launched online fashion store - Ekmatra.

Sarvodaya Ashram, through its fashion and commercial arm Ekmatra.com, is catapulting Khadi ...
... into popular mainstream. The Sarvodaya Ashram’s concentration on Khadi was not by chance but by design: it was the realization that generating employment for the masses was primary; that this had to be done in a way that not only generate income for people but would also empower them. Thus, the focus on Khadi: the handspun, handwoven and hand crafted cloth. Today, what is known as Khadi the fabric, was symbolic of a renaissance during the 1940s.

The Sarvoday Ashram relies upon a highly sophisticated system that involves identifying pockets of possible recruitment, training, granting employment, collecting material at various stages of production and fulfilling orders from customers; in all, it is so much a people’s effort that it is virtually impossible to conceive of anything that can rival it. Besides its work in Etah, its headquarters, the Sarvodaya Ashram seeks the assistance of sister organizations nationwide in a relationship that is mutually rewarding and exhibits telling solidarity.

Khadi, the quaint fabric has started ruling the hearts of experimental youngsters as Ekmatra’s positioning – Handspun, Handwoven, and Handcrafted – emphasizes the uniqueness of the brand and offers a line of ready-to-wear apparels that combine the rustic elegance of Khadi with trendy, contemporary designs. Khadi products has always garnered attention and has been in fashion for a long time.

It displays sophistication, style and versatility. Noticeably, this trend does not seem to fade, still reigning the fashion world. Ekmatra the latest initiative of Sarvodaya Ashram offers a gamut of products for both men and women. At Ekmatra, you will find the gamut of ethnic wear for men, Kurta for men, Nehru jacket, designer blouses, Shirts for girls, designer suits for women, linen shirts, formal shirts for men and lots more.

About Author

Ocean 21 is pen name of a renowned fashion write Sagar Wakharia who is a Computer Engineer by profession. It’s his intricate sense of fashion that has made him a renowned style and trends analyst as well. Currently he aims at popularization of Indian ethnic wear for men and women through his fashion articles.

Total Views: 278Word Count: 533See All articles From Author

Add Comment

Shopping/Product Reviews Articles

1. Planning An Event? Here’s Why Auckland’s Wholesale Party Stores Are A Game-changer
Author: Apollo Grip

2. What Are Pcb Prototypes And How Do They Accelerate Your Electronic Designs?
Author: circuitcardassembly

3. Transforming Worship Spaces With Church Led Displays And Flexible Led Screens
Author: Eager LED

4. Indoor And Outdoor Led Screens: The Ultimate Display Solutions For Every Environment
Author: Eager LED

5. Enhancing Communication With Digital Advertising Boards And Led Display Solutions
Author: eagerledscreen

6. Boost Visibility And Impact With Outdoor Led Screens And Custom Led Displays
Author: eagerledscreen

7. A Thoughtful Guide To Choosing Urns For Ashes: Honoring Loved Ones With Meaning
Author: mike

8. The Ultimate Guide To Full Wetsuits For Men And Women: Top Brands And Features
Author: Vikram kumar

9. Why Las Vegas Vapers Love The Freemax Twister Kit
Author: Vapor Rage LLC

10. Bloemen Abonnement Als Alternatief Voor Wekelijks Bloemen Kopen
Author: Pluukz

11. Want High-end Fabric Feel At Low-end Prices? Start Here
Author: Nawab Parker

12. Choosing The Right Gold Chain: A Women’s Style Guide
Author: Artur Asatryan

13. Monitoring Made Easy: How The Victron Smartshunt 500 a Transforms Battery Management
Author: Power Products Direct

14. Meaningful Personalised Farewell Gifts To Say Goodbye In Style
Author: LIMTEH PROJECT

15. Magica: Multiway Fashion Bra That Offers Five Magical Looks
Author: Dipesh Kubadia

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: