Intelligent Packaging Heineken Involved Beer Bottle

By Author: Easter Carp
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Heineken embarked on a clever packaging campaign this last April having a overall success. Driving the limits associated with technology and utilized pre-existing behavior. This brilliant bottle can interact with other ignite bottles, its environment, as well as the people.

Heineken's primary concept is to design a unique experience by unleashing the potential and power that is in mobile technology and innovation. First released in Manila earlier this April, the Heineken ignite bottle integrates technology to social interaction, becoming the first ever interactive bottle.

The bottle includes a micro sensor that is incorporated with wireless networking that enables it to detect whenever a holder of the bottle says "Cheers" to respond to the DJ's music via led lights that even activate when a sip is consumed.

With a plastic housing covering the bottom each and every bottle, it protects the hardware and software that is required to operate this unique interaction.

The platform has 8 bright LED lights, a microprocessor, as well as an accelerometer that detects a range of motions plus interacts with ...
... a transceiver.

The Heineken Ignite interactive bottle concept is set to totally unveil in 2014.

Just how the Heineken Ignite interactive bottle works

Accelerometer registers the movements

When taking a sip or clinking bottles, the microsensors operating on the 8-bit microprocessor set within the bottle's base sense the movement making the 8 LED lights within it light.

Remote control

Remotely activated, the bottle illuminates like a Christmas tree. Essentially each bottle results in being a light source that can be remotely controlled by the DJ to add to the light show; making the lights inside the bottle shine in sync with the sound of the playing music.

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