Different Ways Instagram Can Be Useful To Marketers Today

By Author: Raj Doshi
Total Articles: 2
Comment this article

If you try to search the tem marketing on Instagram, the millions of results you will get will impress you. To begin with, people used this popular networking site simply to share photos with their family and friends. However, as the years went by, Instagram became a very useful platform even for marketers. Today, countless marketers use it to promote their companies. If you are a marketer and you are yet to harness the power of this social network, here are simple ways you can do so:

Obtain a wider audience

One of the main goals of marketers especially when it comes to online marketing is to gain as much audience as possible to have more viable leads. Instagram is available on both the web and mobile devices, which means hundreds of millions of people are using it. You can take advantage of this fact to gain a bigger audience to your website. Whenever you share a photo, ensure that it has a link back to he company’s official website. If people like what they see, they will certainly want to find out more about the company behind the photo.

Tell your story

Instagram can be especially ...
... useful for marketers trying to promote a new business. Instead of spending countless hours developing huge tons of content for a new website, they can simply use photos to tell the company’s story. The old saying that photos speak a thousand words is true. You can use photos effectively to share the company’s vision, objectives, products, services, facilities or achievements. Unlike other popular social networks such as Facebook and Twitter, Instagram is specifically made or sharing photos. This means the quality is better, and accessing them is easier. Your audience will not have to struggle.

Create photo contests to engage your audience

It is vital to keep your followers interested and motivated if you want to maintain them and gain some more. Hence, besides updating your profile with new and interesting photos, you can involve your audience. After all, social networks are meant to be interactive, an excellent way you can involve your audience is to create photo contests, where they upload their best photos related to your niche, and you reward followers with the best photos. For instance, if you are promoting a travelling business, you can ask your audience to upload photos of their favorite holiday destination, and then pick several winners.

Use promo codes to reward your audience

You cannot expect to reasonably grow a business or company without offering clients or customers some kind of promotion occasionally especially if you are running an online business. An excellent way to attract more clients or customers is to give them promo codes, which they can use to get discounts on your products or services. Promo codes are usually in form of images when posted online, and what better way to share them than via Instagram, a dedicated photo site. Users can then download them easily to their mobile devices and use them when
convenient.

Author bio:

Raj is a highly experienced marketer and blogger who has for many years aided business and companies to better marketing strategies such as purchasing instagram follower from followgram.net