Mazda Breaks Sales Record In August

By Author: Larry Robinson
Total Articles: 2
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Mazda in North America has beaten a ten year record by selling over 28,000 vehicles in August 2013. This was the best-selling month for Mazda since 2003, and this goes for both the year to date sales and the year on year sales. The Mazda brand is beginning to make serious strides in the United States, and these numbers show no sign of the sales slumping.

The American market has been purchasing the BT-50 in record numbers which has Chevy and Ford definitely taking notice. Despite the Chevy coming out with its brand new V8 motor for the Silverado, the Mazda pickup trucks are gaining ground in an area that has been untouchable for almost a decade.

The entire fleet of Mazda vehicles has seen significant increases in sales and they are all posting record sales in the month of August. The month to month numbers are continuing to break records, and Mazda sees no signs of sales slowing down any time soon.

Mazda has already sold over 200,000 vehicles in 2013, ensuring the American consumers that the days of slow sales are truly a thing of the past. In August 2013, Mazda sold 28,106 vehicles- an increase of 26 percent ...
... over 2012 in the same period, and an increase of 6 percent increase in year to date sales.

Vehicles utilizing SKYACTIV technology gave Mazda a boost of 75 percent in August. The Mazda production line increased numbers to try and keep up with the increased demands on these vehicles, and have claimed they will be capable of producing over one million vehicles by July of 2014. The CX-5 front line vehicle sold over 8,500 units in August which was an impressive 82 percent increase for year on year sales. The Mazda6 was second behind the CX-5 selling over 4,200 units in August, amounting to a 166 percent increase in year on year sales.

The Mazda3 and the MX-5 Miata also saw impressive increases in sales this year. Dealers across the country are reporting that Mazda3s are being sold as soon as they are unloaded from the delivery trucks. The MX-5 Miata is a huge force to be reckoned with in Mexico where it is enjoying a 46 percent increase year on year.

Mazda is also experiencing a significant rise in numbers in Thailand as well. For the second time in 2013, Mazda achieved record sales of over 7,000 as it hit 7,291 sales in August. Compared to the same period of 2012, Mazda is enjoying an 87 percent increase in sales. Leading the way was the BT-50 which topped 3,100 sales in August alone, which was an incredible 229 percent increase in sales. The Mazda 2 and the Mazda 3 also enjoyed an increase in overall sales. The sales year to date in 2013 topped 44,933 vehicles by August, which was a 61 percent increase from the same period last year. [source:www.reuters.com]

The Mazda Sales (Thailand) managing director Choichi Yuki recently commented that Mazda just recently opened two new dealerships and that means they should have over 150 dealerships by year end. The Thai market is also experiencing a very strong economy at the moment, and with the addition of an increase in household spending, the expansion of the industry in this sector and the tourism season fast approaching they expect these numbers will only get better.

Choichi Yuki says that the last few months of 2013 will be especially busy for Mazda as they prepare for the expected increase in overall numbers. New car buyers are taking advantage of the First Car incentive, and that a factor in the huge rise in numbers this year. Mazda shows no signs of slowing down in 2014 as vehicles that are in back order are increasing as well.

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