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Independent Research Firm Recognizes The Planet Group As A Strong Performer For Its Partner Relation

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By Author: Abashley Barnett
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Independent Research Firm's Partner Relationship Management (PRM) Platforms Report

As channel professionals look to manage partner ecosystems of increasing complexity, it is clear that legacy PRM solutions have become outdated and no longer capable of delivering the required level of service. Fresh approaches to partner performance management are evolving and it is vital that the new breed of PRM Platforms keep pace with these ever changing requirements.

The Planet Group was among the select companies that Forrester Research Inc invited to participate in its November 2013 report, "The Forrester Wave™ Partner Relationship Management (PRM) Platforms, Q4 2013". In this evaluation, The Planet Group was cited as a strong performer, and given the highest scores among all reviewed vendors for four categories: Lead Management, MDF/Co-Op Management, Partner System of Record and Financial and Partner Program Management.

A Strong Performer

Forrester Research Inc scored The Planet Group highest of all reviewed vendors in the current offering category. Its Channel-on-Demand® PRM Portal was described as leveraging ...
... a "deeply modular, scalable and robust architecture" and its "unparalleled partner marketing program execution and creative services" were also cited. In addition, The Planet Group was one of a few mentioned vendors that worked hard to surpass the market share leaders, having a PRM product that was cited as harboring "more native functionality, superior user interfaces and usability".

Defining Next Generation PRM™ Solutions

Katherine Laveau, CEO of The Planet Group, commented "With the results of the Forrester Wave evaluation placing The Planet Group as one of the Strong Performers for its Partner Relationship Management (PRM) Platform, I believe this is proof that we are truly defining Next Generation PRM solutions".

Visit www.the-planet-group.com to register for your copy of this report and to find out more about The Planet Group's Channel-on-Demand - Next Generation PRM™
ENDS
For more information please contact
Mandy Hughes
e : mhughes ( @ ) the-planet-group dot com
t: +44(0) 1491 639850
w : www.the-planet-group.com

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