123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Food,-Cooking-and-Drink >> View Article

Creating The Best Menu For Your Restaurant

Profile Picture
By Author: M Khalid
Total Articles: 14
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

A restaurant menu is the key player in many aspects of the business. It is the only chance the chef gets to communicate with the customer before they decide to order at that establishment, and for that reason it needs to convey the style, the favorite dishes, the quality of the food and the personality that created all of it.From there, it serves as a hook to get people through the door. People will always relate the food they see or read on the menu to what they actually receive. The same apply with a shiny presence online with the resturents theme.

What NOT to put on a Menu
Before we outline the things to make a menu good, it’s important to outline why we are leaving things out and the reasons behind those choices:

Menu Pictures
Thankfully, this is dying for e.g in the UK, however, restaurant menus that haven’t had a menu revamp in the last three or four years (we’ll get to that later) and most European holiday locations, there are pictures of lots of the meals, all dished up on the plate.This is done in good faith, restaurant owners want their customers to see what they’re getting, ...
... or what it is, if they don’t know.The problem is that the photos rarely do the food justice- I’m excluding fast food here, that’s always bad- and tend to look tacky and artificial, which only gets worse when you try to edit the shots.
While a lot of pictures are bad, there are some exceptions, where few and select photos are used.A good example of this is Pizza Express’ latest menu, which uses a couple of photos to add contrast to the page.
Too many items
This is seen often in oriental and chain restaurants.Again, this is done with good intentions.The restaurant is trying to say to the customer ‘LOOK, WE CAN COOK YOU ANYTHING YOU WANT, EVER!’
However, this actually says ‘we do fifty meals, but we can’t do a single one well.’
Customers want to know that you take care in preparing each dish and that you’re using fresh ingredients for everything.It doesn’t take a genius to figure out that you must be using frozan to cook the huge range of things on the menu.Also, have in mind that customers are using restaurents app to find you and can make a review your business.Kissmetrics did an interesting article giving a more detailed opinion on how too many choices can damage you sales.
Best easy & reliable online food ordering platform, order food online where you can find wide variety of delicious & healthy food at your door steps order food takeaway

Total Views: 335Word Count: 439See All articles From Author

Add Comment

Food, Cooking and Drink Articles

1. Fanidhar – Trusted Dehydrated Potato Flakes Manufacturer In India
Author: Fanidhar

2. Atlantis Blaque – Premium Black Water Dispenser For Modern Spaces
Author: Atlantis

3. Health Benefits Of Gourmet Food Ingredients In Everyday Meals
Author: Anika Sharma

4. The Rise Of Insect Protein: Edible Insects Market Insights & Opportunities
Author: Suvarna

5. China Tomato Paste For Amazing Experience
Author: Tianjin Shinhoo Food co.,ltd

6. Best Disposable Plates For Food Businesses
Author: Risi

7. Top Champagne Brands And Their Prices Explained
Author: Amit sww

8. Elior India Launches 35,000 Sq Ft Advanced Central Gourmet Kitchen In Bengaluru
Author: Alan Joy

9. Why Arabic Cafés Are Exploring Arabic Flavors
Author: Athulya

10. Ghee Manufactures In India
Author: AAC Ghee

11. Snack Smarter: Small Paper Containers That Make Snacking On-the-go Simple
Author: Gujarat Shopee

12. Boost Your Snack Business With Makhana Machine & Makhana Flavouring Machine
Author: Kalyan Machine

13. What Is The Average Price Range For An Applebee’s Party Platter?
Author: Martinjack

14. Cake Knife And Server Set
Author: Colin

15. Diet Coke Vs Normal Coke: What’s The Real Difference?
Author: Abhay

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: