Is There Any Difference Between A Marketing Agency And An Advertising Agency?

By Author: kylen jacob
Total Articles: 25
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Small business owners, who are intending to bring about an increase in their revenue can get the help of advertising or marketing agencies or professional advisers as well. Both these types of service providers, offer the right kind of solution that can enable an entrepreneur to enjoy increase in the sales, but they follow different approaches for delivering the intended results.

If you are confused as to whether there is a difference between advertising and marketing agencies, the fact is that there is a difference between the two. The former specializes in communication programs like advertising and direct promotion, while the latter follows a consultative and broader approach to helping entrepreneur towards the development of appropriate promotional strategy. Some provide communication services based on the resources, while some of them make recommendations on promotional activities. Let us get into a detailed comparison between an advertising and marketing agencies in Sydney:

Skills: The team of professionals working for a marketing firm will generally have the experience of working in the marketing department ...
... and they might have gained experience in different types of activities like product development, strategy creation, market research, etc.…. On the other hand, people working for an advertising firm will have creative and media planning skills and they are specialized in delivering communication messages to intended audience.

Choice: The choice between the two depends partially on the internal resources pertaining to your business. If you employ a marketing specialist, you will be able to carry out the strategic and development task internally within your organization. On the other hand, an advertising agency can create and deliver the campaigns that meet its strategy. If you do not have any resources, running an advertisement campaign without any strategic considerations will just be a waste.

Outsource: If you are in need of help for development of any strategies like development of a new product or selection of the right distribution channel, only marketing agencies in Sydney can help you out. Companies without their own marketing resources can take the help of these firms as compared to advertising agencies. Outsourcing can also save them a huge sum of money as compared to employing people on the rolls.

Consultancy services in Australia: If you are operating from Australia, only a marketing firm can provide you the right kind of consultancy services in Australia in such a way that you can develop the right kind of strategies to bring about popularity to your business and its products and services as compared to an advertising agency.

This content has been taken from http://www.amazines.com/article_detail_new.cfm/6106753?articleid=6106753

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