The Top Media Myths That Can Cause Trouble For You

By Author: Wes Upchurch
Total Articles: 4351
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Over the last 5 years, I have helped coordinate more than 1,000 interviews with the media. Working with journalists is exhilarating and humbling. Often it's both at once. Cooperating|Working} with the media|Cooperating with journalists rolling|mic is on.

Although the medium by which the news is delivered changes over time, from the decline of newspapers to the rise of the news site - the fundamentals have not changed. What makes a good story and manner in which to conduct yourself in an interview is the same now as it was in the past.

Here's four myths regarding the media that business's must shatter if they are to be successful with their interviews:

1. The media is my friend. Journalists has a job to do - which is to report. Just because a reporter may have been favorable in the past|wrote a positive piece in the past}, doesn't mean you'll get a positive story in the future.

2. Reporters are out to get me. Occasionally yes, but usually not. Journalists are just looking for a good story.

3. This is talk off the record. "Off the record" - just like the words "no comment" - should be stricken ...
... from your vocabulary.

4. I have to answer every question posed. Remember that you have control over what you do and do not say. Just as the interviewer is allowed to ask, you {can choose|are {allowed|free to not answer. Just redirect the question to your main points if you don't want to answer.

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