Show You Care

By Author: Rachel Moore
Total Articles: 14
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Gone are the days of feeling the need to keep quiet about the causes you support or the charities you raise funds for. A couple of decades ago voicing concerns and raising awareness about change was thought to be something for the hippies of the 60’s.Those infamous tree huggers who were trying to make a difference in the world and were met with mixed response. The notion that believing in and fighting for a cause that would one day infiltrate society on such a level that even the fashion industry would be involved, may never have entered the minds of those pioneer activists.
The 2000’s brought in the wave of wristbands as vehicles for increasing awareness and raising funds for various organizations. Popularized by Tour de France legend Lance Armstrong, wristbands quickly became accepted as a social norm. The first bands that were created for him took the nation by storm, selling out at various locations, causing many to order them online often waiting for extended periods of time for their delivery. Many causes, companies and individuals have joined in what has become a wristband nation ...
... a collection of consumers expressing their concerns and personal vantage points through wristband fashion.
The appeal to consumers of this fashion meets social awareness duo item is also how much of the funds raised from the sale of awareness bands actually goes to the charity it represents. Retailing at an average cost of $1 each, these bracelets covering our wristband nation are lightweight, comfortable, and attractive making its appeal to the mass market undeniable.