Pay Attention On Three Aspects When Taking Toys Market Survey

By Author: tony steve
Total Articles: 35
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As you know, it is important to take market survey before starting kids store business, and if you want to take such survey, pay attention on these aspects introduced in following article.

Firstly, the condition of competitor
For example, you should at first know the number of competitor in the range, this is basic, and then you have to know their different conditions such as their toys sale price, the main types of toys being sold in their store, and their sales services along with after-sales service, then you should find the biggest feature in their store which would be the main reason for their best state of business, at the same time, you have to find their disadvantages which should be avoided when manging your own toys store. In short, when taking the competitor survey, you have to pay more attention on their operating conditions.

Secondly, the condition of consumer groups
As is old saying goes, Customer is God, so that if you want to manage your toys store very well, you should try your best to meet the customers’ needs, and this is the reason for taking consumer groups condition survey.

When ...
... taking such related survey, you should clearly know these conditions, which kinds of people are likely to become the main consumer group of your store, they are young and fashion people who want to collect more toys as their hobbies, or they are little children who just simply get playing pleasure from that process. Based on such different consumption desires, people would have different requirements on toys and the sale price of toys. For example, if people want to buy some great toys for collection, the sale price of such toys would be higher while if just for playing pleasure, its sale price would be lower.

By the way, whether customers are likely to buy some famous brand toys, or they have safety requirements on toys. After such market survey, you should make some changes at your toys store so as to meet their different needs.

Finally, toys stores state of business that at different places
When taking such market survey, you should choose a wide range, in addition to competitors near you, you’d better know other toys stores’ business state. For example, the toys store near middle school, stores located in community, stores operated in big scale shopping centers and so on. If necessary, you could change your store address in order to get better sales status.

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