1-2-3 Power System Is Brilliant For Reaching Out To A Cold Market

By Author: Chad Siemer
Total Articles: 32
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You've gotten all your friends, family and their friends and family as your 1-2-3 Power System customers. Now it's time to branch out and find brand new customers. Where do you find brand new 1-2-3 Power System customers that have never heard of the company or tried the products? These people are what are known as your cold market in direct sales.
Reaching your cold market can be very rewarding, but it can also be a little intimidating. The term alone can send shivers down your spine! But don't let the words intimidate you or stop you from reaching a whole world of possible new customers! Reaching your cold market can open doors of opportunity you may have never thought possible!
So, how do you go about reaching your cold market? Well first, let's define what a cold market is. A cold market is people you don't know and who have never used the product. They may or may not have heard of the products or company before. As far as you know, they don't have a need for the products either.
Most sales people save the cold market for last when making sales calls because it can be scary to call a complete stranger, ...
... who might slam the phone down on you as soon as they hear you are a sales consultant. If that happens, and it probably will, just move on. Don't let that rude person stop you from reaching your goals and dreams. That's what makes the 1-2-3 Power System so special. It's specializes in untapped or less competitive markets. This makes sales come much easier.
Phone Book And The 1-2-3 Power System
It's full of names and phone numbers just waiting to hear about your 1-2-3 Power System company. You can start with A and work your way to Z or vice-versa or just pop it open, point and the name your finger lands on is the first call you'll make. Either way, make sure you write down or keep track of who you've called so you don't call them twice. That wouldn't leave a good taste in their mouth about the company and they may think you're harassing them. Not to mention, it's a bit embarrassing.
You may find that the person just doesn't have a need for the product. That's okay. Be sure to give them your name and number so when a need does arise, they have it. Also ask them if you can send them a brochure in the mail with your card so if they should need you in the future, they have it on hand. If your 1-2-3 Power System Company has a website, or you have one of your own, direct them to that as well. The key is getting them to remember you. If and when they are ready to buy, you'll be the one they call.
1-2-3 Power System and Local Businesses
When you enter an office who do you encounter first? Most of the time, the receptionist or office manager is the first person you come in contact with. I've been a receptionist and I never had a job like they portray on TV where the receptionist is sitting at her desk reading a book or filing her nails. These people are usually busy, so be sure it's a good time to talk and keep it brief. Also, most places won't allow you to leave a brochure or a business card unless it's relevant to the company and not competition. The purpose of going into a business is to make a connection with the first person you see. If you are selling skin care, talk to the receptionist on a personal basis. Oh, and be sure there aren't any No Soliciting signs up. If there are, do not go in. if there aren't any, then go ahead and ask the receptionist a few questions.
Offer your business card and brochure first before asking for their name and number. Don't try to sell them right off the bat. Follow their lead and don't take too much time. They won't be happy if their boss isn't happy. Always be sure to follow up.
I hope I have given you some insight to find and conquer the cold market. The 1-2-3 Power System is taking the direct sales industry by storm. The 1-2-3 Power System comes complete with pre-written ads and resources to place those ads. To find out more about the 1-2-3 Power System simply visit the 1-2-3 Power System website. My name is Chad Siemer and I'm always here to help.