Proper Site Structure For A Top Home Business

By Author: Al Terry
Total Articles: 787
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When looking to build a top home business a web site is usually always needed for marketing purposes. Building a web site can easily be done these days with no knowledge on the subject. Building a proper site requires some research and knowing how to prepare before just diving in head first. One way any business needs to prepare is by thinking out a well designed site structure that will win in the search engines and be pleasing for visitors.

The best way to look at a web site is as a pyramid and this pyramid is the outline for any top home business. Every page should be focused on a keyword for the topic the page covers. This means that the homepage should be looked at as the peak or top of the pyramid and be focused on the best keyword for the theme of the business. If a web site is going to be used to sell real estate online then the homepage should be centered around such keywords as "Florida real estate" or "Miami homes for sale". In short, research should be done to find the most broad yet most profitable keyword for the homepage.

The next part of the pyramid outline is the tier 2 pages. These are typically ...
... the menu or navigation on the web site or the button that people click on to enter different areas of the site. The second tier of web pages should be anywhere from five to fifteen pages, anything after that makes the menu confusing and looks cluttered. The second tier pages need to be the "money pages" that is to say these pages will be some of the most visited on the site.

These pages once again need to be focused on the best keywords. If a top home business is trying to market Florida real estate then the tier 2 pages may be broken down into counties that the business covers such as "Broward county real estate" and "Ft. Lauderdale real estate". The pages may want to go another direction after looking at the keywords such as "Florida condos for sale" and "buy house in Florida". How the web site breaks down will be one hundred percent reliant on doing the research into keywords. Second tier pages should focus on the homepage business theme and divide into related sections based on the most profitable keywords available for the concept.

Second tier pages will get the most traffic coming into them so a top home business needs to pay attention. These will be the pages which have the best profit potential and make sure to take advantage by putting the best sale items on these pages. Always remember this does not mean "sales pages" and "pitches" this means make available to visitors the products and services which relate to the second tier topics. People gathering information hate and despise sales pitches on web sites. Always make sure to link your tier 2 pages directly back to the homepage.

Building the homepage and the second tier will give a web site business a solid outline with high profit margins. The last section of a web site is the third tier. These pages will directly be connected as well as related to the second tier topics. If a second tier of the web site is "Miami real estate" then all the third tier pages for this section relates to Miami real estate, such as Miami condos, Miami townhouses and Miami apartments. These pages once again must be focused around the related and profitable keywords. Of course tier three pages will have less demand from the keywords but will still be targeted keywords brining in related traffic looking for different types of Miami real estate online. Although the third tier pages may not have as much demand as a tier two, adding many third tier pages in a section will bring in much more traffic and can really increase sales.

By using and applying the pyramid outline for a web site a top home business can easily be managed. The homepage will service as the main theme for the site and second tier pages will break down the different section for topics that the homepages outlines in a broad fashion. The tier three pages will provide more topics on the second tier section and really can add up into a great traffic source, even though the keyword demand for tier three pages will be much smaller. The web site will be easy to navigate for the visitors and the search engines will be able to see a clear business concept based around the theme. Search engines love web sites with tons of information on a single subject and following this outline for building a top home business will assure a great start online.
For more informative articles about Top Home Business Ideas and Plans try some of the lesson plans which cover exactly how to build web sites that succeed on the web. Learn every method all the pro's use to make money with a top home business using theme-based content sites.