Dubai Lynx 2013 Photography

By Author: Wouter Kingma
Total Articles: 1
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One such meaning is the generation of photography ideas … creating and crafting them. Whether based on a brief or a non-brief, aka personal photography work, strong ideas create movement and movement is what we like to see. Planting seeds and nurturing shoots. Mood boards, sketches, brand sheets … it’s an interesting industry and we love having our brains picked. One thing we (as a photography company) should evolve towards is the proactive selling of ideas. At the moment, we’re sort of stuck between the brief and the pitch but going forward, we’d love to be stamping our own mark. Books, ads, campaign concepts … all of it.

As a shout-out to fellow creatives and photographers in dubai then, why not move away from the reactive role of waiting for that phone to ring and take the ball in your own hands. Use your initiative, get creative and be proactive. Brands and most agencies love fresh and strong ideas. Brand them yours so you take the credit, travel the world and look around, adapt to your market … you get the picture.

Various presenters used this awesome demonstration of ‘brand activation’ ...
... to talk about Red Bull in different ways. We all know what cool stuff they do and I’ve even had the pleasure to work for them. Their branding is so strong, so strong and their guidelines are very precise. It’s evolving day by day from a beverage company to a content culture brand or as RoopakSaluja summarized nicely in his presentation ‘Red Bull is now a media company that happens to sell liquid in a can.’

Take risks were words that kept on being repeated throughout Dubai Lynx. TAKE RISKS. Young brands are daring. More mature ones are not.Photographers are all young, independent and hungry with no one to report to other than our own soul. Let’s play devils advocate and push our clients to do more, dare more, risk more. Let’s turn the resistance of idea killers. It hangs in our toilet, which is probably the best to put it.

The Monday morning started off with a provocative call by Martin Wiegel. Who cares? In a nutshell, only 0.5% of fans talk about your brand on Facebook, 80% of your buyers know little or nothing about the brand they buy and finally ‘your consumers’ are just somebody else’s consumers who occasionally buy you. Consumers are not buying from you either exclusively or often. Oh and they don’t talk about you. Guys … where is the love?

Not new but a good refresher by Mark D’Arcy … because we have an oversupply of everything. What we are producing now is competing with everything produced.

Finally, on noise creation, whether a presentation, your social media voice or your public blah blah … make it relevant. Create a message your clients want to hear, be part of what interests them. Great content inspires participation.
Wouter Kingma is the author of this article on Dubai Photography. Find more information, about Dubai Photographer