Questions To Ask Your Adwords Consultant

By Author: Sunil Punjabi
Total Articles: 2565
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A set of well-prepared questions can come in handy in this regard. For instance, you can ask your consultant if he or she is Google Adwords 'Qualified' or not. You may check for yourself if he or she has a symbol that is present in the consultant's website. There are other sets of questions that can be asked to your Adwords consultant as well. You can ask the consultant what his or her score was in the Adwords Qualification Test. This will give you a fair idea of the consultant's competency level in his chosen area. After all, it's not a child's play to pass these exams. The minimum score required to pass this exam is 75%. It is not easy even for experienced professionals to take these exams lightly.

They still need to put in extra bit of efforts to succeed here. If your consultant has really done well in this exam, he or she is likely to be your best bet. You would do well to ask your potential consultant if it is possible to send monthly reports to you to get an indication of the progress of tasks in hand. A good consultant will always be communicative and will keep you updated even if you don't ask for one. ...
... It is very important for your Adwords consultant to know more about Adwords Quality Scores.

After all, it is these scores that will determine your AD position, overall conversion rates, cost per click and a number of other things. You can ask your consultant if he knows anything about these scores. Ask him about the differences between terminologies like Keyword, Account wide, Landing Page Quality Scores and so on. It is only when your consultant knows about these aspects that your AdWords campaign would reach its ultimate goal. Hence this aspect cannot be neglected. You can also ask your Adwords Consultant about the possible monthly budgets. Based on the estimations done on areas like cost per click, he should be able to give you a fairly decent picture in this regard.

Experience is vital in any industry. So you shouldn't refrain from asking your Adwords consultant about his or her experience in the AdWords industry. Ask about different accounts he has either managed or setup on his own. Also ask him about the number of accounts he can manage at a time. There are few consultants in the market who handle multiple accounts at a time to rake in more money. These trends are more likely to dilute the outputs of your AdWords campaign. You have to make sure that your consultant gives enough time for your work. If this is not the case, it is less worthwhile to spend your energy on him or her.

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