Interactive Websites: An Essential Tool For Online Business Promotion

By Author: Bharat Rawat
Total Articles: 3
Comment this article

Websites are not just a presentation of the website owner’s business. In today’s times they are becoming a powerful method for enticing the visitor’s interest. It is also a wonderful way to set up direct communication with your audience and make your enterprise more responsive to consumer demands. A simple contact us page or even an online application form offers an opportunity for your customer to exhibit his interest and satisfy his requirement. Though one can attract visitors through search optimization, keeping the casual visitor loyal is a different challenge altogether. Several steps taken during website design help to make it interactive and more compelling for your visitors. The skillful addition of such measures helps to create and sustain interest.

Blogging

A blog not only gives you the opportunity to present views and add further useful information about your products, they are also a great way to hold your visitor’s attention. It can also help to address concerns about related issues and establish your expertise. By giving readers the option of presenting their views through comments, ...
... you get visitors involved in your site as well as their input. Comments also add to the content of your website, helping to make it more visible. In all, a blog offers multiple benefits to all.

Newsletters

The simplest and easiest way to make your site interactive is offering free newsletters or other such benefits to visitors on registration. This helps the website owner to stay in regular touch with his visitors through offers and news related to his products or services. But, it is important to provide the consumer with the choice of removing oneself from the list whenever he wishes. Contests or special schemes or incentives also motivate a visitor to interact and visit your website repeatedly.

RSS Feeds

These are a must on any website as they help interested visitors to easily keep track of any updates to your website. As these offer short summaries they serve to stimulate interest and bring back your visitor repeatedly. This XML format file lends itself to considerable flexibility and can be used as per the convenience of the subscriber. It naturally attracts the attention of your audience without them having to check your website every time.

Easy Bookmarking of Social Networks

Today social networks are the quickest method for popularizing any product or service. A provision for straightforward bookmarking can go a long way in encouraging your visitor to endorse his interest and spread the word about you and your enterprise. The key is to make it as effortless as possible for the visitor by providing the necessary icons on your website itself.

However, all these features work only if the website owner responds and builds upon the consumer’s feedback. There is nothing more discouraging for a visitor than to be encountered with no response after he makes the effort to follow and interact with your website. All interactive measures can be easily incorporated when the website design is done by a competent and professional web designing company.

Bharat Rawat is a professional internet marketer and designer in Delhi have his own web designers group by name of Creative Brain Web. We provide best web design and development services in Delhi NCR. Creative Brain web is a professional IT company in Faridabad.