The Ethnic Route - New Effigy Of Indian Ethnic Fashion

By Author: Sharlene Roy
Total Articles: 4
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Indian ethnicity is a comprehensive perspective for fashion world, as it has all that all the fashion lovers crave. Bright and vibrant shades, regal patterns, marvelous designs, classic styles and everything else that has been desired is embrace by Indian ethnic fashion.

Many fashion designers comprehended the peerless grace and glory of Indian ethnicity, and they made it their focal driving force for innovations. The perception of these designers towards ethnic designing created a new effigy of Indian fashion world. As a result, Indian ethnic wear have attained great idolization across the world. Today, Sarees, Lehengas, Anarkali Suits and Kurtis are celebrated not just in India, but also in many other countries across the globe, and all by virtue of some ingenious talents of India. One of such creative wits India has is Unnati Gupta.

In summer 2011, Unnati Gupta returned from England after completing her education. In her stay in England, she comprehended that the world’s most renowned brands eyed towards India not just for its time-honored designs but also for the skills of the local artisans and craftsmen ...
... that do spectacular hand work, bead work, along with many other exceptional embroideries. Yet, in the face of India’s flourishing fashion industry, Indian fashion did not have a prominent stand outside of India and when it did, it was available at extremely expensive prices. That is when the initiative of bringing people outside of India a step closer to their roots and traditional dressing came in existence.

In order to understand the aspects of online business, she worked for a couple of e-commerce companies. Two years later, Unnati joined her family business of Indian ethnic wear for women for she had a love for fashion, especially Indian design and artistry, which further led her to commence online store, named TheEthnicRoute.com, to promote and globalize Indian designer dresses and ethnic wear online.

This is the impetus for Ethnic Route: A fashion website for Indian designer dresses to give shoppers worldwide access to high-end ethnic wear online. Ethnic Route is not just to make it a platform for Indian fashion but to forge a collaborative relationship between the designer and the customer. In this way, it is not just about a dresses and sarees for women, but the talent, passion and craftsmanship behind the design and the likes, wants and desires of the dynamic woman who will wear it.

Eventually, TheEthnicRoute.com has turned out to be most favored online store in among fashion forwarded women, who desire to have unique and fabulous fashion statements. The store features largest collection of designer lehenga choli, party wear suits, Indian bridal wear, bollywood sarees and a lot more based on Indian ethnicity.

Simply visit the store of Ethnic Route to find out real majesty and elegance that Indian ethnicity can bestow upon your persona. Shop your choices from the most extensive and splendid collection of ethnic wear online at TheEthnicRoute.com.

About Author
Sharlene Roy is an stylist from Bangalore, currently working in New Delhi for various fashion designers and brands. She owns a fashion institute as well, where she trains upcoming models and fashion designers. She aims to globalize Indian ethnic wear, especially party wear sarees and designer lehenga choli, for which she has been associated with various fashion companies as well as with media.