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Have A Purpose And An Expected Outcome Before You Start Writing

Many times I find myself writing something and I start on one topic and end up on something totally different. I can't totally blame myself, though, I don't think because when I began writing, a "wise" person told me that it didn't matter what I wrote about as long as I got some words on the page. That is, I could write about anything. So I did.
Later on, that same wise person said that before he commits to speaking on anything or writing about anything or doing a course on anything, he must know specifically what the intention is. That is, what is the purpose of the event or article or course. He doesn't want to waste his time doing something if there isn't a specific purpose for doing so. There has to be an expected outcome before he will commit to starting something. Hmmmm... Seems to me that is a significant change of position.
I think, though, that what he was trying to get us, as beginners, to do, was become accustomed to getting something down on paper and to get into the habit of spending time on our new business venture so that we were not just expecting money to drop into our pocket because we signed up ...
... for it. Of course, that would be nice, but totally unrealistic. Now that we realize that we do, indeed, have to write these articles regularly to earn this money, it is time that we begin to polish our skills. Not only do we want to write an article, we actually want to write an article that someone will read! If we do this, it will make our writing more worthwhile, don't you think?
Thus, what the wise man said about having a specific reason for writing what we write. What do we want to happen as a result of our efforts?
What are we writing the article for? Or, in other words, what is the expected outcome of our article? What is the point we are trying make to our readers?
Well, the purpose of my article today is to encourage other writers to set a goal before they write their article. Maybe not so much a goal as a purpose for their work. My expected outcome of today's article, then, is that when you write your next article, you will first think about what the purpose of your article will be. What is the expected outcome of your article? You can save yourself a lot of time if you have a clear purpose before you start writing! Hopefully your readers will gain a better understanding of what you are trying to get across as well. And, hopefully, you will get the expected outcome you are looking for from your article.
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