Perfume Market In Arab States Growing Faster Than Ever

By Author: Tim Greyton
Total Articles: 30
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The perfume market today could be considered as saturated with products. Some vintage, some brand new, some that make a statement, and some that are gentle hints. Perfume fragrances are sourced from every continent on earth but the biggest markets tend to be in the west.The more fashion centred and traditionally wealthier western world makes up most of the market sales, but may not be the chase for too long.A number of the larger organisations have started watching the market in the Arab states recently, as the growth is rapid here

There is healthy progression in the market currently, with a predicted gross worth of approximately $40 billion by 2015. The Arabian Peninsula is currently responsible for around $270 million of this but the rate of growth is much higher than other countries. One reliable report showed overall sales increased by around 18% last year.

The impressive step up in the market, which has also been seen in the rest of the Middle East and Asia-Pacific has been attributed largely to the rise in money and change in society in all areas.fragrance usage has always been abundant in Arab areas. In ...
... Saudi Arabia for example, around 85% of women use scents every day. However, the types of fragrance have changed, with more expensive parfum names replacing the more traditional products. Additionally, the number and variety of fragrances that are purchased by men are on the up also.

This growth in the market has attracted some big name companies and has seen the emergence of a number of trade shows. The next show in the area, which is arguably among the biggest 3 in the world, is the great Beautyworld Middle East. A 20% increase in numbers from last year will mean that over 1500 brands will be shown off by approximately 1000 exhibitors. Organisers are stunned by the new growth and are gearing up for an even bigger show next year
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