The Roaring Popularity Of Kite Flying In India And Abroad

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The popularity
The popularity of this practice can be gauged by the fact that there are many festivals like the International Kite Festival Ahmedabad India and Makar Sakranti Festival Ahmedabad , which are prominently dedicated to the kite flying tradition of India. It is not just limited to festivals, but there are numerous kite flying clubs, and kite flying organizations that have enthusiastic members who participate in the events and competitions related to kite flying. Kite club India is one such example which undertakes National and International Kite Festival Management and encourages enthusiastic amateur as well as professional kite flyers of India and abroad to participate. The kite flying organizers manage events that are organized at the behest of schools and other educational institutes, corporate houses, social and philanthropic organizations. Another such interesting club is Night Kite flying India and Led kite flying show, which lights up the night sky and is organized often in Goa add to the popularity of this activity.

The commerce behind the tradition
In the world full of advertising and promotion, ...
... sales and marketing, kite flying too has become a huge profit churning exercise. Various professional kite management services and organizations have come up who professionally organize and manage huge events that are big on scale of economics and other logistics. Advertising Kites has become a profitable business venture too. Aerial advertising India is one example of such a company which provides banner towing services in India, which has become an integral part of kite flying festivals and events. Huge kites of unconventional shapes carry the message displayed on them up in the sky. Visibility and popularity, both are achieved by this novel way of expression. Branding and promotion of kites has also become a profitable industry, encouraging kite making of different shapes and sizes, having logos and messages, especially during the traditional kite flying season. During the time of festive events like Makar Sakranti Festival Ahmedabad and Gujarat Uttarayan, the sales of kites and related products boom. Custom kites, on the demand of any individual or corporate house, have become the latest trend to follow. To encourage people to take up this activity and to create some interest and awareness among those who have not ever handled a kite, kite making workshops are organized to make sure the tradition does not fade away.
Kite flying is not just a tradition; it is a perfect mix of tradition and commerce, skills and social togetherness.

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