The User Friendly Site And How To Achieve It

By Author: Ned Shaffer
Total Articles: 332
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3 Paths to A User Friendly Web Property When you are new to the idea of building user friendly websites, it is important to understand that there are many facets to consider. You can be as fancy or as complex as you want; if things like Taguchi Multivariate testing are important to you, you can certainly explore them. But it's best to start simple and small and then work your way up. When you do this, you'll find out what you need to know so that you can go about actually learning and mastering it. When you do this, you should start at the very beginning and start making small changes. The one and only thing traffic wants to know after arriving on your home page is what's in it for them. The purpose of your home page is to create a feeling that being on your site is the right thing for them. So what you need to have for them are solutions, and this can take many forms. Never make visitors have to click through more than two or three times to find what they want. You are just like your audience in that you don't want to be endlessly clicking to locate information. Make sure that none of your website pages are cluttered or hard ...
... to understand. Unfortunately there are lots of ways that you can mess this up. Publishing too many adverts is just about the biggest way to do this. They are all competing for the eyes of your visitors. What matters most, though, is that your content gets read and that is where the elements of copy come into play. You need to actually understand headlines and your copy need to be easy to scan. People will visit your site intending to scan but if you present the copy well, they are going to click through to the other pages and stick around on your website. There is no such thing as too much emphasis upon the ease with which a person can skim through your website. Your site's homepage needs to be structured and organized and as clear as possible. Make sure they are clear about their starting points. From here, along with a couple of basic offers, the processes you've made clear will be easy for them to follow. There are at least a few informational pages that every web user expects to see. You shouldn't relate these to the sort of content that you want to offer. They are the standard set of business pages like the contact page, the FAQ, the help page and the about page. In addition to being linked to from your home page, it should be easy to get to them from every other page of your website. Remember that making your business site user friendly is just a good investment. And that's what this is all about, and you'll also show the search engines that your site is worth something. Once you do things like this, then it becomes a change of habit and more of what you do will scream quality.

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