Copywriting Secrets 3 Rules For Selling More (are You Using All Three)

By Author: Stephen Simmons
Total Articles: 38
Comment this article

There is no getting around the fact that selling is as much an art as a science - therefore, copywriting is similarly afflicted. Lots of competing theories and styles.
Here are some of the rules I have to make my sales letters and other types of copy more effective.
Real Benefits - Real benefits are the lifeblood of effective selling. A feature is the attributes of the product. V6 engine, 30mg of paracetamol, a stock tip... They are not what your customer really buys when they decide to fork over their hard earned money.
What they are really buying is the benefits that these features offer. Where most copywriters fail is making the benefits as desirable as possible. They'll settle for make more money, stop pain, or to quote Top Gear's Jeremy Clarkson, "POWER!"
Those are not the benefits that your customers will buy. They want to double their money in the next 180 days, stop that headache in less than 14 minutes so you can get on with what is important or the thrill of taming a wild beast...
The benefits presented by many copywriters are not all that exciting.
The More Proof The Better - While ...
... benefits sell, if they aren't proven then I can guarantee all you'll do is create scepticism and make it really easy for your prospects to dismiss what you are saying. Use testimonials, scientific research, present the complete story of the company or inventor.
The more real the benefits you deliver are in the minds of your prospect the more likely you are to make the sale. We are living in an age of mistrust. Long standing institutions are failing us left, right and centre. People are entitled of feel apprehensive about sales people. Like in every industry a few rotten apples spoiled the lot.
Make sure you prove what you are saying beyond a shadow of a doubt in order to get the maximum believability for each benefit.
Big Bold Guarantees - In many cases nothing works better in marketing than making a big bold guarantee and marketing to it. This goes with the necessity for proof in your sales copy. If you have a big bold guarantee then you are prominently removing all the risk of the sale for the buyer.
A lot of marketers and business owners will get uncomfortable with the idea and all I can say is your product is your best salesperson - if you product doesn't deliver what the market needs and wants, then you should change your product so that it does actually do what they want it to do.
One of the big reasons behind the success of major direct marketers is that they create quality products that meet the market's needs and wants. They create powerful guarantees to remove all the risk of purchase so that they can get the product into their customers hands to let it do the selling.

resume company