Surefire Ways To Improve Your Website Conversion

By Author: Russell Foster
Total Articles: 39
Comment this article

Many internet marketers know that traffic is one of the most important assets for a website. More visitors equal more sales. However, this is not always the case. Outlined in this article are some methods for creating more sales without the need for more traffic.
The first step is to add the human element to you sales letter. People will more likely buy something that someone like a friend or relative recommends to them, rather than a total stranger. Your job is to try and convince them that you are a friend who has their best personal interest at heart. As a result, your reader will be more inclined to purchase your products. While writing your sales letter, be sure to address an individual, not an audience. This will make your reader feel more welcome.
The second step is to add customer testimonials and comments in your sales letter. Both good and bad comments should be displayed, as this helps convince the reader that the testimonials and comments are genuine. Testimonials give readers much needed confidence in your product, and as a result are more inclined to buy. When readers see real people use your product ...
... and see the product benefit them, then they will see that it can benefit them as well, and will more likely buy.
Another thing to note is that some people might not read your entire sales letter, and will pay more attention to images on the page. With that in mind it is a good idea to illustrate the problems and solutions that your product offers.
Offer quality bonuses to accompany the product. Offering free bonuses increases the value of your product greatly, and makes the reader think that it's a very good deal. Also state the monetary value of the added bonuses, since this adds to the effect of how good a deal this bargain is, making the reader even more enticed to buy.
Finally, do not forget to actually ask for the sale! Many people set up their sales letters following the above steps by including the benefits of the product, great testimonials showing how great and helpful the product is, and even offer outstanding bonuses to accompany the product, however forget to actually ask for the sale. This can be done by adding text that clearly shows how to buy the product, for example: "Click Here to Buy!" Forgetting this element can decrease the chances of the reader's purchase.

buy essays