Copywriting Tips - The Offer

By Author: Benjamin Brown
Total Articles: 37
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When all is said and done, the only thing that really matters is what you're offering your potential customer. Everything else is almost trivial in comparison. No matter how good your sales copy is, if the offer itself isn't compelling, then you're not going to have the conversions that you're looking for. This article is going to take a look at just a few ways to improve your offer. Hopefully, after reading this, you'll be prepared to write sales copy that will bring in a boat load of sales.
One way to construct your offer is to add bonuses. This is probably the most common way and it works very well. Let's for argument sake say that you're selling an ebook on advertising methods. What you might want to do is add a bonus ebook on writing sales copy in order to help people write better ads for whatever type of advertising they're going to use. This will give them extra incentive to buy the main book. The more bonuses you provide, the better the chance you have of closing the sale.
Another way to construct your offer is to offer an upsell after the initial purchase is made. Maybe offer them a more advanced version ...
... of the product. Let's take that same book on advertising methods. What you might want to do is offer your customer, after the sale is made of course, the option of buying a more advanced book on advertising. Maybe the main book covers 10 methods of advertising. You may have the upsell book contain 20 additional methods of advertising at a reduced cost in comparison. This will make it more attractive to want to purchase.
Another way to construct your offer is to write the copy so that the item is being given away for a period of time, say 30 days. Tell the people in your copy that they can choose to look over the material of 30 days and you won't charge their credit card until after the 30 days are over. This is a great way to get people to purchase from you because they'll feel that they have nothing to lose under those conditions.
You can also choose to offer a downsell. Let's say that the customer doesn't want the original offer because they think it is too expensive. What you might want to do is offer them a cheaper version of the product. Maybe you have an advertising book that just contains a couple of methods that you sell for a fraction of the price. This is a great way to capture sales that you might not normally get.
Bonuses, upsells, downsells, and extended time to check out a product are just a few of the ways to construct your sales copy that will greatly increase your conversion percentage.
To YOUR Success

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