Mobile For Financial Services

By Author: Jennifer Lewis
Total Articles: 304
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Smartphones have secured a strong place in our lives. It is unbelievable to see how things have become just a fingertip away. More than 20% of online adults are active mobile banking users. For banks, mobilizing their services gets them higher customer satisfaction. It also offers them with a great opportunity to try and interest customers into additional services and promotions.

Here are some more additional ways to use mobile to attract and keep customers, drive revenue and reduce costs, and outperform the competition.

Empowers persuasive selling

This enables the sales advisor to show clients and customers the benefits of products/services, instead of just talking about them. For instance, A wealth manager, can use it to explore different investment options making changes on the spot to demonstrate the impact on five- and 10-year projections. This helps clients, as they can use this information in the moment to make investment decisions they’ll be happy with in the long term

Expedites employee training

Tablets help in training employees. It provides instant access and guided training to ...
... the employees wherever they happen to be. This expedites the training process and teaches new hires about products and processes faster, they’ll be more productive sooner.

Personal attention

Consider the possibilities with self-service portals optimized for smartphones and tablets. For example, an app to find the nearest ATM. Or when they need personal attention at the time of a financial or health emergency, for example, customers want to know they can connect with an advisor or agent right away for information and support on their behalf. Mobile makes it possible for them to send a text, get an instant response and then have it followed up in minutes with a personal call.

Explore new opportunities for business

Look at creating mobile apps that generate interest and goodwill by providing useful information at no cost. Consider putting tablets into stores, office lobbies, libraries and loading them with information about products and services for customers to see.

Mobile service innovation

Look ahead of current trends and develop ideas to innovate the mobile solutions.Payment processors are teaming up with retailers on mobile digital wallets that allow people to pay for purchases with a swipe of their smartphones. Also, a relatively new deposit check feature that enables you to make a check deposit by taking a picture of the check with your smart-phone.

Right tools in the field

Be sure people have the tools they need to do their jobs, wherever they happen to be. That’s absolutely necessary in financial services companies, where many people are often just as likely to work away from the office as in it. For example: An insurance claims adjuster can use a mobile solution to complete and file a claim for damages at an accident site – including providing detailed notes and photos.
A wealth manager working with a client in their home can access the entire client’s current portfolio information for planning purposes.

Track company performance

Get insights into business performance by capturing and tracking data, applying analytics and then making the results easily accessible through mobile dashboards and tracking tools. Sales team leaders can use this approach to set specific targets, measure team and individual progress against them and send out personalized notifications and alerts. It’s also an attractive approach for financial advisors or insurance agents who operate independent practices. They can quickly view key metrics, diagnose performance and adjust accordingly.

The author works with one of the top healthcare app developers provides mobility consulting solutions to various industry verticals. The mobile applications company has a dedicated team of Android, BlackBerry, and iPad developer to create robust solutions for enterprises.