Major Retailers Use The Power Of The Subconscious To Gain Market Share

By Author: Raymon Sears
Total Articles: 110
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Succeeding in one of the toughest retail environments ever seen has presented today’s business leaders with a unique challenge. It is essential to predict customer desires in advance while delivering a highly customized level of service, consistently and in real time.
The Cult Branding Consulting Suite is a new host of services offered by BJ Bueno and his consulting team at The Cult Branding Company designed to provide merchants with the strategic insights necessary for healthy company growth. Bueno, author associated with “The Power of Cult Branding” (Overhead Business) and “Customers First” (McGraw-Hill), and his team’s unique methods delve into the tangled, nuanced web of human behavior to discover what elements and forces consumers are most responsive to.

It‘s believed that over 90% of customer behavior is subconscious. Consumers don’t know the reason why they make their buying decisions. However, they do continually give off behavior clues that smart retailers can use to produce a competitive advantage.
For more than ten years, The Conspiracy Branding Company ...
... has been serving leading retailers such as Kohl’s Department Stores and also the life is good Company along with in-depth analysis, consumer information, and strategic talking to measurable results. The actual launch of the Conspiracy Branding Consulting Suite helps retailers capitalize on its proprietary research methods for revealing the customer psyche.

“Instead of going for a cookie-cutter approach to marketing as numerous business consultants often do, we have a different angle,” describes Cult Branding’s Director of Research Aaron Shields. “We look at the patterns in consumer data to uncover the distinctive drivers of differentiation for a company’s brand -- in the context of its particular breed of customers. Only then do we develop customized proper initiatives that will lead to significant top-line revenue growth.”
The Cult Branding Consulting Suite removes the mysteries of retail. Their unique, proprietary process provides merchants with identifiable motion steps retailers may use to build sustainable brands.

This proven customer-forward approach takes into account every aspect of list operations, from merchandising and store design to crafting irresistible marketing and texting. By identifying as well as articulating the precise path to bringing in highly profitable clients, the Cult Branding Consulting Suite provides a guide to sustainable revenue growth for today’s leading brands.

THE CULT BRANDING COMPANY is a strategic consulting firm that delivers consumer insights and actionable strategies that contribute to measurable increases in market share and top-line revenue growth. They are board members of National Retail Federation and the Retail Advertising and Marketing Association. Clients include Kohl’s Department Stores, Turner Classic Movies, LA Lakers, and The Life is good Company.

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