Getting An Android App Noticed

By Author: Amit Yadav
Total Articles: 1
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Developing an app is only half the thing done. You also need to put in place a sound promotion strategy to apprise the users of your app. It is better you plunge into the promotion techniques as well to ensure the success of your Android app.

With millions of apps up there, it's a challenge to get an Android app noticed. You don’t just have to focus your skills to develop an app, but also on promotion to apprise the people of its merits and existence.

If you want your application to be seen through Google Play Store, you need to optimize it in the following order:

Use an application name for the search. It may be different from the formal name. The name chosen must contain the application keywords as the objective is to get the app found when the user searches with the keyword.

Description must clearly explain the app. It must contain keywords as well.

Design attractive icons for the app.

The app should not only be well-tested, but it must be visually good as well.

Go on promoting an app only when it is fully functional. If an app is half done and other functions are disabled ...
... as they haven’t been yet developed, users are likely to uninstall it. Great design is another major factor that would determine whether the users would install an app.

When you launch your app, make sure it creates just enough buzz. One way to do that is to issue press releases that contain information about the problem the app is solving, yet leave enough detail to make the users curious enough to get the product.

Design a two to three page website that has all the information about the app. All your press releases must contain links to this microsite. Although there are users that would download it from Google Play Store you would get plenty of traffic from web as well and you should have ways to tackle it. The microsite should be designed to convince the user about the app, so that they download it.

Before you launch your app, you can begin a teaser campaign. It would help you create a database of people who are interested in your app. You could give a small, interesting description of the coming app on the microsite and request the interested visitors to submit their emails so that they may be informed when the app is finally launched. This would ensure that you have a group of potential customers even before the app is there.

Once the app is in the market, it does help the give the users a feel of it even before they download it. There are companies like Appsurfer that would allow the users to run the app on their desktop, laptop or tablet screens before they decide on it. It isn’t a video but the exact version of your app. It would functions just as your app in a mobile. Running an app gives the users an idea how much it is worth and it helps in the decision.

All you need to do is to upload your app on the Appsurfer. They would just get Android apps and allow the developers to use their platform to promote their apps. It also helps users a lot as they need not download an app to play it.

To get more information, just visit Appsurfer.com and check for yourself how you can use the platform to attain your marketing objectives.

Author of this article recommends Appsurfer that allows mobile phone users to try an Android app before actually using it.