Cut To The Chase With An Explainer Video On Your Website

By Author: Samuel Arthur
Total Articles: 340
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The thing is, your story might be really exciting, and your company might be amazing, but often it's not the subject matter which is the problem - it's the way in which you tell people about it. Nobody is going to sit there and listen to somebody rabbiting on about something and not really getting to the point. Similarly, nobody is going to want to read pages of text in order to learn about your company, when they could click on a rival company's website and get information much more quickly.

The best way to make sure people get the gist of what you are trying to say without losing interest is by using an explainer video. Don't worry, you don't have to be an expert video maker in order to do this; you can hire an explainer video company to do it for you. Using an explainer video on your website can make it 50 times more likely to show up on the first page on Google, and people are 41% more likely to click on a link with a video thumbnail than a link made up of text alone.

An explainer video will not guarantee you more customers, however. You need to make sure you've got a good quality video which is going to ...
... hold people's attention and persuade them to use your company in a very short time. Ideally your video should be around the 30 second mark, so you need to be straightforward and to-the-point with your information. You also need to ensure the video grabs the viewer's attentions right from the start, and holds it until the end. That means you need to make it visually interesting and unique.

Because you don't have much time, you won't be able to cover every single fact about your company. Try not to focus so much on features, but more on benefits. Why should the customer use you and what will they get out of it? If they can't be bothered to read a whole passage of text about you, they're hardly going to care where you started out and how many employees you have when watching a video.

To really make a successful video, all you need to do is keep it simple. You don't need to use loads of effects and amazing graphic to make your company look good. In fact, pictures you've drawn on Microsoft Paint will do just fine as long as they illustrate the information you are trying to show well. Don't make your script complicated, either. Hiring an explainer video company is a good way to ensure your video is of high quality, professional and effective. You'll be working together with them so all your ideas and requirements will be taken into account, but you'll have their experience and expertise to back up your video, too, so you're sure to end up with a great result which works for you.