How Mobile Apps Help You Market Your Business?

By Author: Kelly Burby
Total Articles: 349
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Mobile marketing is all about marketing your business by the means of mobile. It is one of the most functional modes of today’s time to create communication with your potential and current customers. Because people are nowadays more using mobile devices for their general purpose computing requirements, mobile as marketing medium is increasingly becoming popular.

But the big question is how to set up an effective mobile marketing campaign? Will mobile ads work? Will a mobile website work? The answers are no. The only practical way to mobile marketing is you have a mobile app for your business that can be freely downloaded by customers/users in their devices. With each passing day, more and more people are getting smartphones and using them in place of desktops and laptops. With a right mobile application development dedicated to your business, you get a marketing channel that is always switched on, available anytime, anywhere.

Once you have an application designed and developed for your business, your next task is to get it out there. Your mobile marketing strategy is no good if people do not have your mobile ...
... app. The best way to attract people towards your mobile marketing app is you offer an incentive when people download the app in their devices. And the best form of offering this incentive is you offer some sort of coupon when users download the app.

Let us take an example of local restaurant which gets a mobile app built to market itself. The app can add the feature of QR code that gives an easy link to download the app. You can print the QR code on the menu card so that whenever customers ask for the menu card, they can also scan the QR code through the camera of their mobile phone and access the app download it. You can also put a promotional line with the QR code printed on the menu. The line can say “Get your app in your device to get 15% discount in your next order”.

Because the app is free, users will quickly download it in their device to get the discount on foods they are going to order. You can also add a feature such as “Refer the app to your friends” and get more discounts on the next visit to the restaurant. There are many exciting things that you can do with such app and experience a higher app retention rate than anything else. You can add a feature such as book table online and order special foods that you only serve on requirement. With the use of push notification feature, you can also inform customers about seasonal discounts/offs.

The article covers just one example of mobile marketing for business. When engaging with right mobile developers , you can implement apps for other business type too.

Shubhangi Verma- working as professional technical content writer- For more information kindly visit our official website . For any queries call +1 516 515 9871 or email us at info@rapidsofttechnologies.com