Embossed Business Cards

By Author: Augustus Snyder
Total Articles: 384
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If you're not familiar with printed business cards, basically what happens is a die (and counter die) are utilized to push up the document from the back. Quite simply, one side of the die has the image elevated, the other side of the die has the image indented... then when the paper goes between it, this molds into the shape.

One of the benefits of an printed business card is it is ability to stand out. It looks different. It feels different. And it brings about that "hey cool!" reaction that every business proprietor hopes for. After all, the greater of an impression your business card makes (and also the bigger the discussion it creates) the more likely it is to achieve its preferred result. That is, producing more business.

What to emboss?

Well, you can emboss your own logo or any other form you can think of. Like a dentist for example, who may emboss teeth marks to suggest someone bit recorded on the card. You're limited only by your creativeness.

Embossed business cards have some customization options. For example, you can blind emboss, whereby the image is just raised. There is embossing along ...
... with ink which coats the raised area with color. And there's foil embossing as well, that coats the image having a shiny metallic coat.

There are a couple of drawbacks to embossed business cards however.

First is the additional expense. Due to the custom design, die development, and effort required there is often considerable additional expense compared to another stand out options. Naturally, they can't be produced as quickly either. For many, this may not be a big deal as the expense can be outweighed by the added benefit and response your card generates.

Second, printing on the back of embossed business card printing is not advisable (or even more difficult) for obvious reasons. Proponents of double sided credit cards may be deterred by this.