The Importance Of B2e Applications

By Author: Jennifer Lewis
Total Articles: 304
Comment this article

The biggest asset for any enterprise is its employees. It is the hardworking people who make a business what it is. The toils of the hundreds and thousands of workers behind the humongous revenue and market cap numbers are often forgotten while the results of their efforts are splashed across the front pages of the newspapers worldwide. Unfortunately, the management mostly sidelines these key players of the corporate game, and the customers are kept in focus.

The value that gets created for the customer is seldom at the management layer. The value gets created during the interaction of the employees and the customers’ end users. It is the salesperson at the retail store, or the support guy on the phone that go an extra mile who create customer delight, not the CEO sitting behind his elaborate desk. So shouldn’t these resources be empowered and enabled to do their jobs better? Absolutely yes, because the more enabled the employee, the better the outcome of his / her interaction with the customer, and the better the business reputation, and consequently, its growth.

One great way of empowering your employees ...
... is mobility. Most enterprise mobility efforts are targeted towards the center of their universe – the customer. However, it is critical that the corporates include the employees in their mobile vision. There are many simple initiatives that go a long way in improving workforce satisfaction and enabling them to get the work done faster, better, and cheaper. These are called B2E apps.

1. Sales enablement – Sales guys are the first interface that the customer sees from the business. They are the face of the enterprise. They are mostly on the road, trying to increase the topline of the company. They need access to information on the go, so as to take the right decisions and influence positively. Having access to apps like a mobile showcase to demonstrate their wares to the customers, or demo a product or a service can be the difference between winning and losing a deal. Similarly, SalesForce mobile interface, company rate cards, resource matrix and marketing collaterals is very important to do their jobs well.

2. Operations enablement – If the sales people are the face of the enterprise, the frontline operations teams are the face of the core business services. The people who actually work to provide the products and services for the customers need to be empowered for efficiency and efficacy. Applications for smart devices that provide workload management solutions like service request management, leave management systems, resource utilization reports etc. can go a long way in achieving this. Also, the managers can use operations dashboard like interfaces to know exactly who is doing what, and plan for upcoming workloads.

Field services, an important part of operations, have different needs. Geo location based tracking, routing and work assignments are features that they can use to work efficiently. Tracking of shipments and support personnel through smartphone interfaces can greatly improve delivery and customer satisfaction. Inventory management through mobile scanners attached to smartphones, or retail store staff armed with square credit card readers can result in huge efficiency and productivity gains.

3. Management enablement – the management is the most interested in reports. They need to stay on top of sales and operations data, without being chained to a desk in order to be effective. Mobile KPI dashboards are the perfect use case for the travelling executives. It allows them to quickly understand the state of affairs through intuitive and graphical resources.

More and more organizations are starting to see the benefits that apps like these can provide, and are already using this technology to support their everyday business needs in a way that delivers real value back to the business. Ultimately, business-to-employee apps can help improve employee satisfaction, revolutionize the way that companies operate and transform how employees interact with their workplace.

The author works with one of the top enterprise mobility consulting firm that offer healthcare mobility solutions to meet the customized demands of clients. It is one of the renowned mobile application development company in Dallas.