Crawling Into The Reasons Of Unsuccessful Email Marketing Campaigns

By Author: Heidi Walters
Total Articles: 6
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Inaccurate mailing list is often the reason for an unsuccessful bulk email marketing campaign, so it makes sense to research hard and find a supplier that you can trust for a genuine list. Moreover, they can specify B2B and B2C data, so your job becomes more effective.

Compare various marketing platforms and bulk emails will be hands-down winner. The platform has certain advantages over other modes, the foremost being that you contact the audience at individual level. Here lies the efficacy of bulk email marketing – you do mass marketing, yet contact the people personally. The message sent to their personal inbox is more likely to get a response than an ad that is broadcast or printed.

Yet there are people who complain of not getting intended success with bulk email marketing. The fault does not lie in the mode, but their strategy. They were probably not careful to check the genuineness of emails, or they did not categorize them, or they did not create the right content. Any of these reasons is enough to put an email marketing campaign off rail.

There are people who would change their email every few months, ...
... or they may just not provide the right email when asked on a website. When a big chunk of email ids in a mailing list is wrong, the campaign is bound to fail.

A business enterprise ought to be careful when sourcing a mailing list. They need to collaborate only with trusted providers who keep their mails updating. There are ways to keep the most emails updated if not all, and they will ensure that. When they get paid, they make sure that the clients get value for money.

They have reliable sources for getting the data – telephone directories, government records, mortgage and credit files to name a few. Accurate data source adds to the quality of a mailing campaign. Moreover, they can provide you the emails of the people who have opted on their own to receive mails from the companies from a certain vertical. When you rope in such suppliers, you get higher response rates and a larger return on your investment.

When doing opt-in email marketing, people you are mailing to are already interested in the kind of products and services you are offering. All you need to do is to come up with content that convinces them. It is job of the marketing professionals to produce a fine copy.

Reputable suppliers can specify B2B and B2C data, so it becomes easier and more effective. Marketing strategy and message content is different for both the segments, so it is important that you take care of it when sourcing the mailing list. Such a list must include variables such as annual sales, number of employees, years in business and standard industry code. It will give you the ability to confidently target the right people. You get all the information you require to devise a sound email advertising campaign.

It won’t take you more than a few clicks to send the mail, so it boils down to sourcing a reliable mailing list, creating good content, producing a solid strategy and executing it. Save the first, you have control over the other three steps, so you ought to make the extra efforts and make sure that mailing list you have been provided with is an accurate one.

The author of this article is associated with email2zip is an email marketing firm that filters the targeted audience helping clients reach the right consumers with email advertising.