Website Design Strategies For A Redesign

By Author: Allen Kory
Total Articles: 27
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If your website is looking a little outdated, or perhaps not converting as well as you would like it too then you may want to look into the idea of a website redesign. If this isn't something that you are familiar with, then I suggest you find a Phoenix Web Design Company that can help you with it. Before you do that though, let me tell you a little bit about the various things you should consider when opting for a redesign.

One of the main questions that you are going to be asked by the company providing your web design in Phoenix is why exactly you are going to be redesigning your website. This is an important question as it gives them the information that they need to plan their web design strategy. For example, are you redesigning your website because you want to freshen it up a little? Maybe it is because your website isn’t converting at the level you had hoped. If it is the latter, then the company will carry out research as to why the site isn't converting, and based upon that data they will plan a number of strategies to help you with your conversion rate.

One of the most basic things which is going to ...
... need to be considered for a website redesign is the navigation system. For most sites, this is the tripping point as many sites, even some top ones online don't actually have a proper navigation system in place. Basically, these people are going to be throwing away customers. It doesn't matter whether you are using a company in Arizona for Web Design or any other company in the world.

Once your new navigation system is sorted out, you should consider other reasons as to why your website may not be converting. A common complaint amongst many users of websites is that some load too slowly. If yours is like this (and most customers will wait a maximum of 10 seconds) then again you may be throwing away customers. Therefore you are going to need to work out why the website is loading slowly. Most of the time this is due to the web server you are using (ask your web design company for information on the best web hosts to choose from). Other times, it may be due to the fact that you have too many images on a page, or poor coding. This is something that your selected Phoenix Web Design should be able to help you out with!

Finally, the design will need to be looked at. This in part includes the navigation system. There are too many websites out there guilty of using extravagant designs, and this is certainly not something that the user of your website wants. Instead, they want to find the things they need easily, they certainly don't want to be overwhelmed with images.

This is just a small selection of the various website design strategies that will be used for a redesign by a web company. Of course, I cannot possibly cover everything, but it certainly gives you an idea of the things that need to be considered.