A Brief History Of The Xerox Corporation - Part 2

By Author: Mingki Tsui
Total Articles: 2
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The name game

Haloid, which in short order bought all the rights to the technology, coined the term "Xerox" for the revolutionary copiers, and got a trademark for the word in 1948. Early and somewhat modest success of the Xerox copiers convinced Haloid management to change the firm's name to Haloid Xerox Inc. in 1958. As sales began to rise and the invention became more and more accepted, the company evolved into the "Xerox Corporation" in 1961. By this time, the marketplace had experienced a broad acceptance of the latest model, the Xerox 914, which was the first office copier that could use ordinary, inexpensive paper.

September 2009 will mark the 50th anniversary of the historic Xerox 914. Over 200,000 units were sold worldwide from 1959 to 1976, the year the firm stopped manufacturing the 914. In 1985, over a quarter century after the legendary model was introduced, Xerox announced it would not renew any more 914 service contracts in the U.S. However, a "time and materials" repair service was instituted, since there were still over 6,000 units in operation around the globe. The Smithsonian Institution displays ...
... a model of the Xerox 914 as a landmark in American ingenuity and inventiveness.

Good corporate citizen

Xerox is proud to have pioneered the design and manufacture of "waste-free" products, and considers good corporate citizenship as important as technological development. In fact, the company sees no contradiction in pursuit of both. The company has positioned itself a firm that intends to use materials and energy as efficiently as possible, in order to reduce waste and emissions in the manufacturing phase, as well as during the life cycles of its products. This is the way in which the firm intends to build its continuing history.

Every year, Xerox reports on its programs that save hundreds of million dollars via product remanufacturing, parts recycling and the diversion of over 100 million pounds of landfill waste. Finally, Xerox has developed, implemented and maintained serious remanufacturing and recycling programs to ensure that its printers, copiers and multifunction devices can be managed with due environmental care and concern when they reach the ends of their initial life cycles. With careful steps and proven methods, Xerox is moving into the future with the same steadfastness that has brought it to the pinnacle of success.

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