Understanding The Smart Phone Giants

By Author: xavier hgt
Total Articles: 8
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In the recent years, Samsung has grown into a technology giant by producing a wide variety of electronic products, one of them being Samsung smart phones. A Smartphone is one that is configured with an operating system, unlike normal devices that are used for basic features. The earliest forms of smartphones were those that had integration with PDA in terms of functionality. In the following years since inception, companies went further by adding music players, high end cameras and web browsers in their devices. These types of devices are slowly gaining popularity all over the world and it won’t be long before they replace the lower end basic models.

Samsung and Apple are the top two manufacturers of high end devices with cutting edge technology and when Apple has around 8% of market share, the former company took over around 20%. This is a clear indicator of the popularity of Samsung smart phones. There is one aspect of their marketing strategy that poses stiff competition to Apple. Samsung, the global mobile giant is releasing newer models and they are pricing them significantly lower than the high end models, but ...
... they come equipped with the latest operating system and Android versions. This company is releasing its cheapest smart phones to further spread its global reach in order to capture mot of the market. With Apple hesitant to reduce its price for certain reasons, Samsung has surely seized this opportunity and put in serious effort to release low cost budget devices.

For instance, the newest galaxy Core is built with the features of any high end Android, but it comes at an attractive price and this will surely get the attention of low budget and first time buyers. This feature rich Galaxy Core comes with a 1.2 GHz processor speed and comes with the latest version of Android, 4.1 Jellybean. This model is available with a storage capacity of 8GB and it’s a decent amount of storage space for a new Android user. By seeing the high end specifications, combined with the attractive pricing strategy, Samsung aims at launching a different models for every price band available, ranging from the cheapest smart phones to the high end ones as well.

Whenever Samsung releases multiple models every year, its competitor’s strategy is quite different. Apple usually releases a newer and more superior model every year and out does its predecessors. No doubt Apple has the most top class technology and premium pricing, but for the consumers who have a view to use a phone for its features and not the price, Samsung definitely has a different phone model to suit the customer’s budget.

This Content has been taken from: http://www.amazines.com/article_detail.cfm?articleid=5739521

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