Why Your Business Needs Mobile Website Development?

By Author: Mia Klaus
Total Articles: 42
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Mobile website development is an approach to design and develop websites for mobile platforms such as Android, iOS, BlackBerry and Windows Phone. Because standard websites are designed to be viewed on desktops, there is a need of separate technology for developing websites for mobile platforms. However, mobile browsers can also render desktop websites, but web pages on mobile phones cannot be navigated as effectively as on desktops.

In spite of the fact that mobile technology has been revolutionized to a great extent, mobile devices still lack for three things: bigger screen, higher processing power, and easy navigation for which desktop lead. Mobile devices have small display, limited power, and touch screen to navigate pages and thus they are not able to handle content made for larger platforms like desktop and laptops.

What makes mobile website development so important?

The article shares some important numbers to establish that businesses really need mobile based websites:

·About 90% Americans own a cell phone

·About 30% users check their financial accounts from mobile devices

·About ...
... a quarter of the total internet users use mobile devices as the only medium to surf internet.

·More than 70% users seeing ads on mobile devices do instant mobile search.

·Average users spend about 30 minutes a day on their mobile to access internet.

So these figures reveal that a big shift is happening right under the nose of businesses and they are missing a lot of opportunities if they have not yet brought their online presences on mobile platforms.

With decreasing prices of mobile devices and mobile internet, more and more users are now able to afford smartphone and tablets. Even regular PC users are nowadays switching to smartphones and tablets for their general purpose computing requirements.

The major advantage of getting mobile websites built is to increase your customer base. For example, Android is a leading mobile operating system. It powers about 70-75% smartphones all over the world. So if your website is available for Android users, you will be able to be accessed by of one of the largest mobile user-group.

But there is a turn-off a pure mobile website development. It is how users will discover you? A native application is easily discoverable because it is available on app stores but how users will discover your website? The solution for this problem is hybrid approach to website and web application development. Mobile developers can build a tiny application for the website and can launch it on the app stores.

Mia Klaus in her article has explained importance of expert mobile application development who are developing custom mobile applications for every kind of businesses. android apps development has come as saviour for businesses to lure their customers.