Getting High Rankings Through Directory Submission

By Author: Bravo Michael
Total Articles: 3
Comment this article

There are many techniques used for an optimization of a website. An SEO firm uses a wide variety of tactics to boost the rankings of their clients. One of these methods is directory submission.

There are many techniques used for an optimization of a website. An SEO firm uses a wide variety of tactics to boost the rankings of their clients. One of these methods is directory submission. This method is quite popular. It is a process in which the URL of the client’s website is submitted to certain reputed web directories. The URL is posted either of the home page, or of the inner pages. There are hundreds of such catalogues available on the Internet. Some of them have a good reputation attached to them. Posting the URL to a reputed one means, the website gains good reputation and its rankings are subsequently boosted. But on the other hand, if the directory is of low quality, then it will create problem which will harm the rankings of the website. SEO companies keep a constant watch as to which catalogues enjoy a good reputation and which ones do not. They make sure that they only put the URL on the reputed ones.

The ...
... tactic of directory submission is actually quite an old one. There are many different varieties of such indexes which are available on the Internet. Some are free. It does not cost the webmaster anything to post the link of the website at these places. On the other hand, there are catalogues which would allow the link to be posted only if the webmaster pays fee. There are also sites which allow the link to be posted either for free or charge small fee. There are terms and conditions through which the site decides whether the URL can be posted for free or a charge needs to be paid. Some of the catalogues tend to focus on a certain niche. For instance, there are sites that only accept the URLs of portals that are related to finance. There are others that only accept the URLs of portals related to real estate. This is to the advantage of the webmaster. He knows that only those visitors who are interested in these businesses will visit the catalogue. This allows the webmaster to reach his target audience in a better way. In fact, even in large directories there are a lot of indexes and the URL has to be posted only to that specific index. It also helps the website to gain faster visibility.

However, directory submission on a reputed site is quite hard. They have many guidelines that need to be considered.. If the website is in violation of any of those guidelines then they face the danger of being rejected. It is also common for directories to change their rules from time to time. The SEO professional has to be in touch with all those rules and make sure that the website fulfills them. But the advantage of clearing all these guidelines and completing a successful posting means that the reputation of the website gets enhanced. Directory submission has allowed many websites to get a high ranking.
Resource: http://www.titleseo.com/directory-submission.php