Top 6 Mobile Friendly Fb Marketing Tips

By Author: sarfraz Ali
Total Articles: 3
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Out of the one billion active users, around 680 million access Facebook via mobile phones.
It has, therefore become essential for businesses to integrate Facebook marketing efforts with mobile devices. Here are five awesome mobile friendly Facebook marketing tips to share:

Highly targeted ads
Your ad settings can be such that you can make them viewable on desktops and mobile devices, only desktops, or on mobile devices.
Since ‘mobile-only’ ads are limited to sponsored stories, it’s a good idea to pay for sponsored stories only when you have an important update to share. Now this shows up in your fans newsfeeds on their mobile device.
Choose the right platform by adopting the ‘what works best’ theory. You may want to do a test study to compare results.
Mobile compatible Apps
If a mobile user can’t access Facebook contest or a related App, it can be clearly deemed as—useless. In order to keep your customers away from frustration, make sure to keep all third-party Apps high on mobile capabilities.
While doing so, use Smart or shortened URLs that make ...
... the content appear neater and lean enough to fit mobile screens.
Take advantage of Facebook ‘check-ins’
Since the time Facebook has allowed its users to ‘check-in’, Foursquare and Yelp have gone for a toss! In fact, recent feature enhancements also allow users to locate nearby places. To be on top of Facebook mobile marketing plan, make sure your business is allowing users to check-in on Facebook. This ways, you get promoted on others profile and build brand value.
Mobile-friendly website
If you are planning go ‘mobile’ with your Facebook marketing plans, it is essential to also alter your website and make it mobile friendly. Since a large bunch of people access Facebook via their mobile phones, chances are they visit your company’s website from their mobile too. Making your website mobile friendly will only increase the chances to drive more traffic to your business website.
Mobile-friendly Email
According to a recent survey, it is observed that in America alone, about 40% of the mobile users read Emails on their devices only. This figure is likely to jump to 78% by 2017. *
With these facts in place, it becomes necessary to promote your Facebook campaign via Emails. Of course, these should be mobile-friendly. For if they are not optimized for a mobile, chances are people might just close them immediately.
So, choose a light mobile friendly template so that the e-mail doesn’t take too long to load and fits the small mobile screen easily. The subject line too should be short and simple.
Test, test, test…
…And do so, on different mobile platforms. Move fast to fix bugs, if any. Besides, check all images for their load time, see if links work, etc.
In conclusion, I would just like to say: Make the entire experience mobile-friendly.
The author href="https://twitter.com/appsquare_apps"Vishal Gumber is founder of a very famous Australian app development company Appsquare.