Promote Your Html5 App-- Without The Advantage Of An App Store

By Author: sarfraz Ali
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Marketing a mobile App is no less than a task! Having said that, it comes with its own pluses and minuses, opportunities and options. While native Apps have the advantage of App stores, web-based HTML 5 Apps require thoughtful marketing tactics.
To promote an HTLM5 App, here are a few suggestions:
Make use of the web
There would always continue a debate about whether to build an App in native, or an HTLM 5 web based version. Considering the merits and experience each comes along with, it becomes a little difficult to reach any conclusion at times. However, to make things simpler: note down the challenges faced by each and typically take into consideration the marketing possibilities posed by them.
If you decide on building an HTML 5 App, it is important to realize one thing: power of the web. To promote an HTML 5 App, give it a home—on the web. To achieve the same, you can either dedicate an entire website to the App, or just give it a separate landing page on your existing company website. Make this the center of all your marketing efforts. And believe me, the opportunities would be endless. ...
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Drive relevant traffic
To get traffic to your landing page, you have two options:
Paid traffic: Of course, this is not as great as bringing in organic traffic, but paid traffic works well as a short term strategy. However, it is suggested to keep budgets low during the test phase. If you want to convert it into a long term prospective, do so gradually.
Organic traffic: Inbound marketing is a great way to rope in organic traffic. To achieve the same, create useful content and keep educating people. The drift here is: make your landing page a resource of useful information.
If you want to discover what works best for you, keep testing.
Use unique features in your favor
- Placement of icons: Users identify Apps with icons. While a native App allows automatic placement of the icon on the desktop or home screen, an HTML 5 App requires you to deliberately place the same. Since many users may not be aware of it, you can use this in your favor and begin promoting.
- Bar codes: As a marketer, you can place bar codes in digital ads, and link it directly to the HTML 5 App. This will allow users to quickly access the App. Another thing to know here is that such an arrangement is cumbersome for native Apps, giving brownie points to marketing an HTML 5 App.
- Global reach: If you had ever thought that marketing an HTML 5 App was a difficult task, think again! For HTML 5 Apps have a much broader reach and scope. Since these Apps allow users to install and access the same on feature phones and smart phones both, the scope of HTML 5 App is greater-- and global. By this, we typically mean: you can built an International audience because feature phones are still used across many markets.
Topple the above suggestions with creativity, passion and belief—in your HTML 5 App.

The author Vishal Gumber is founder of a famed Australian app development company Appsquare.