How Do Press Releases Affect Seo And Brand Image

By Author: Mel Joelle
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Traditionally, public relations have always been a tool used by brands and big companies to enhance their image, increasing consumer awareness and sales. PR is still a big part of marketing and promotion for big companies like Coca Cola, Microsoft and Apple. As big as those names are, you would think that they have all the brand recognition they would ever want, right? Wrong! Why would they keep spending millions of dollars in PR to enhance a brand name, which is already at the top?

The answer is really simple; the Competition. PR never stops because consumers never stop buying. And ultimately, they will buy what is available and what's in front of their eyes. That makes the difference in brand awareness. If Microsoft stops PR today, Apple sales would increase. If Xbox stopped PR promotion, PS3 would have a blast. You get the picture.

So, how are you doing in the PR Department? Are you benefiting from newsworthy press releases about your business? This comes directly from your PR Office; newsletters that get published in thousands of online sources, enabling you to reach millions of consumers who are looking for ...
... your services or just your company.
There are many benefits of Online Press Releases; here are some of my favorites:

* SEO and Popularity: An ideal press release should be 750-1000 words. Many marketers would argue that it should be shorter. However, we at Optimum7 believe that newsworthy PR cannot be squeezed into 400 words.

The ultimate SEO benefit of an online Press Release is the targeted text links back to your site. This increases the Backlinks and popularity of your site. What better way to build incoming relevant links than with your own press release, which is published in thousands of online sources?

* Branding: The more you write about your companyoffsite, the more people will read about you and find you elsewhere. It just makes sense. Also, online press releases help with visibility of your products or services. For example, if you write about a new development or a new system to serve your customers better, your customers would be the first people to read about it. It builds trust and brand awareness. The more you do this, the more returning and new customers you will have.

* B2B: If you offer B2B services, Online Press Releases become a must for your company. You can be sure that your competition is doing it in some way or format. You should do it better with a strong and persistent PR message. Ideally, B2B Press Releases are syndicated once every 3 months.

* Consumer Reaction and Interaction: Engaging in conversations with consumers in online communities is an essential part of PR. How much of that is your company currently doing? An Online Press Release is a great way to receive feedback from the consumer or your clients. You can be sure that if they are using your products or thinking about using your products, they will type it onto Google and see what comes up. You want to display your company as a professional identity that knows what its doing. (Not to mention, practicing what you preach) Your message should be in line with your services and practices.

You can never go wrong with online PR. There are just too many benefits to ignore it. Therefore, start researching and begin writing. You know how to reach us if you require assistance.
Click here to read the rest of Press Releases and SEO. If you enjoyed this article, you also might like our other stories about Internet Marketing.