Four Successfully Implemented Means Of Advertising

By Author: Worldwide Advertising
Total Articles: 120
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In today’s blog, let us find out the four means of advertising that are effectively adopted and implemented by brand owners and advertisers for all these years.

Television Advertising

Brand commercials through television media reach out to customers in an effective manner. Television Ads are enhanced with audio-visual effects that provide an engaging experience about the advertised brand on customers’ mind. Television Advertising is considered as an infotainment channel of brand communication as it provides brand information in an entertaining manner to audiences. Customers fondly remember the various brand slogans/jingles through television advertising.

Radio Advertising

Radio Ads solely depend on sound effects. radio advertising provides only audio effect. Considered as one of the cost effective means of brand promotion, radio advertising also provides mass appeal amongst target customers. The rising number of FM channels has provided radio advertisers to advertise their brands through various ...
... radio channels. Radio Advertising will still hold its position as one of the effective channels of brand communication.

Print Advertising

Advertising through print media is one of the conventional practices of brand or service promotion. print advertising practices are adopted by most of the advertisers and brand owners. Even in today’s hi-tech world, various print ads such as brochures, pamphlets, leaflets, flyers etc. are widely used by advertisers to promote their brands amongst target groups. The importance of print advertising media is yet to increase with the introduction of digital printing technology.

Outdoor Advertising

Outdoor Advertising also known as OOH Advertising is one of the oldest modes of brand promotion. Over the years, brand promotion through outdoor media has become one of the preferred practices for various top-notch domestic and international brands. Airport Advertising, mall advertising and metro advertising are few expanded avenues of brand promotion through outdoor media. Maximum numbers of brand owners in the market launch their promotion campaigns through outdoor media. The induction of rich media for various outdoor advertising campaigns is one of the assets for modern advertisers to position their brands and provide strong appeal amongst customers.