Partnership Marketing In Uk Household And Home Emergency Insurance

By Author: Bharat Book Bureau
Total Articles: 1477
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Drawing on the results of a survey of 2,650 organisations, the report analyses the penetration, operating models and provider share of relationships of affinity and partnership marketing schemes for household and home emergency insurance across a range of distributor categories.

These include: banks; building societies, charities; estate agency and property services firms; friendly societies; internet, media and telecoms entities; online aggregators and brokers; professional associations; retailers; and trade unions. Moreover, the PartnerBASE™ database that accompanies the report provides the granular detail behind the analysis, detailing each of more than 450 affinity and partnership marketing initiatives traced by Finaccord in this sector.

In addition, the latest analysis identifies not only the providers of household and home emergency insurance with the most partnerships (overall, and within each category) but, for the first time and using a proprietary formula devised by Finaccord, also computes 'weighted provider shares of partnerships' in order to highlight the providers that are likely to hold the most ...
... valuable relationships given the characteristics of their partners.

You may be able to use this report and associated PartnerBASE™ database in one or more of the following ways:

- drill down into the detail lying behind affinity and partnership marketing schemes for household and home emergency insurance;

- gain access to research that chronicles the vast majority of affinity and partnership marketing opportunities in these two areas;

- understand not only which providers have secured the most partnerships but which are likely to hold the most valuable deals for each of household and home emergency insurance;

- benchmark the competitive position of your own organisation in affinity and partnership marketing and spot opportunities for displacing rivals;

- plan your future affinity and partnership marketing strategy in household and home emergency insurance armed with the best market and competitor intelligence available on this subject.

Together, the report and PartnerBASE™ database will provide you with the definitive guide to current and potential affinity and partnership marketing opportunities in UK household and home
emergency insurance.

Executive Summary
Introduction
Market Overview
Non-for-Profit Affinity Partners
Financial Partners
Commercial Partners
List of Graphics / Tables

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION
Background
Rationale
Affinity and partnership marketing remains an important, strategic topic for financial institutions...
... as the ability of affinity and corporate partners to compete effectively has evolved over time
Methodology
Organisations investigated
Finaccord's research covers a total of 2,650 actual and potential partner organisations...
... representing virtually all entities that could be significant in this field
Calculation of weighted provider share of partnerships
Finaccord's methodology identifies providers that are likely to hold the most valuable relationships...
... by means of formulae that take into account not only UK traffic rankings for organisations' websites...
... but also distribution shares for each financial product or service by organisation sub-category...
... and the total number of organisations in each sub-category that actually distribute the product
Definitions
Financial products
Operating models
PartnerBASE syntax
Finaccord
UK affinity and partnership marketing publications
UK consumer research publications

2.0 MARKET OVERVIEW
Affinities and partnerships in UK household and home emergency insurance
Household insurance
Finaccord’s research identified 365 schemes for household insurance involving an external partner...
... which are divided between 24 distributor categories
Most affinity schemes are organised via an external intermediary, not directly with an underwriter
Five organisations are ranked in the top eight for both the weighted and unweighted analysis
In the unweighted analysis, the leading provider secures its position through 40 partnerships
In weighted terms, UK Insurance and BDML Connect are, respectively, the leading underwriter and broker

 For more information kindly visit : http://www.bharatbook.com/market-research-reports/insurance-market-research-report/affinity-and-partnership-marketing-in-uk-household-and-home-emergency-insurance.html

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