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Music Business In China

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By Author: bhaskar nandi
Total Articles: 43
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We live in a time where there are not only increasing amounts of people releasing music due to the internet and home production tools, but endless distractions for people on all sides. When music production peaked in the 1980′s, people had little else besides a TV and their music player or stereo to distract them. Now people have in their hand, mobile, internet, video games, video cameras, instant messaging, social networking, and endless super cool apps to keep them occupied. This makes it increasingly difficult to get attention for your music and art.
More and more, to get people’s interest, you must have a great story! Only then they will be open and interested to listen to the music.

Now with new music production, promotion, marketing, sales and distribution, both within China and outside, to the existing Chinese artists through local office in Beijing, the industry is regaining its shape. Many other companies are now ready to offer music production services in China, some are based within China. The local office is staffed with bilingual locals who know the market and culture, and have experience working with Chinese and international artists there. These Companies have been legally registered as a Wholly Foreign Owned Enterprise in China. One of them is under the name ‘敬真堂(北京)文化咨询有限公司’ which translates to ‘Respect Truth (Beijing) Culture Consultancy Co. Ltd.’ (This was as close as to the English name given the language and cultural differences. It is kind of translation of the Chinese name, that mean ‘Church of Truth’)

There are many option in China for recording, audio production, music composition, mastering and sound design / film post production. Because China is a complex and daunting market for a foreign company, the music industry starting out with the following basic range of services for music production:

For Chinese artists:
• Focusing on getting Chinese artists who are ready exposure internationally
• Getting international distribution and sales for Chinese music.
• Promotion and marketing for Chinese artists overseas by connecting with interested markets and fans

For International Artists:
• Digital distribution for international artists in China.
• Promotion and marketing in China focusing on key social networking sites.
• Collaboration with Chinese artists and recording traditional Chinese instruments with local professionals

As continuous work is being done in researching the industry and experimenting with new techniques for promotion and marketing music in China, there will also be offering licensing for Chinese music internationally in Film, TV, and online, expanding their revenue sources. China is an important market backed up by the latest statistics. There are many offers for Chinese artists who are ready in creating their own business and develop music career in China, to maximize their profit and control.

To sum up, China is a huge, emerging market for the music industry, but currently in its infancy, and immature. Professional assistance is desperately needed due to crippling discouragement for artists attributed to the pervasive downloading of music. There is also a huge lack of ‘official’ presence for foreign artists who are becoming very popular in China. That means huge opportunity for those willing to support, develop and nurture this challenging market.

Pro Soul music recording studio & promotion companies in Beijing, China has a team of sound engineering professional provide services for music production, Music Recording Beijing, audio mixing, sound mixing, music production and music promotion.

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