Where Does The Real Innovation Come From?

By Author: Mel Joelle
Total Articles: 4328
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I found myself wondering why some major brands fail once they have reached their target audience. From my perception, they spread themselves too thin.

Most great companies in the beginning are hyper-focused on their message and their goals. Once they reach them, what else is there to do?

That's where companies go astray. Brand-extension is the name, and over confident executives are the players of the game. What's intriguing is how they go about creating operating systems to take on the #1 video game console.

What's the thought process of the think group that comes up with some of these wacky ideas? What I've come to realize is that most great innovations and ideas are done from the 9 am to 5 pm hours of the day, but the 11 pm to 5 am of the night that sets off a thought, an idea that creates a momentum of energy to produce great results.

There seems to be less innovation and a lot more me-too copycats that take an idea and spin 10% of that idea and attempt to claim it as innovation.

The world needs more of these Outliers (Outliers: The Story of Success by Malcolm Gladwell) that see the world ...
... as different, and don't accept limits placed upon them. They are the ones awake at night trying to get an idea down on paper.
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