Paid Survey Sites And How They Help Companies Avoid Failure

By Author: Eric Bayne
Total Articles: 9
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Anyone preparing to launch a new product or service into the market realizes that there is no such thing as a guaranteed hit. Obviously, the manufacturer thinks that the product is a good idea, but what does the marketplace think?

What exactly are the odds of a product being successful in the marketplace? Before you invest millions of dollars wouldn't you want to have some idea? One way that companies have developed to help predict the success or failure of a product is to get their potential customers to take online surveys. And more advertisers every day are taking advantage of this relatively low cost of doing market research that can prevent them making huge marketing and production mistakes.

The greatest benefit of online surveys is that they give corporations instantaneous feedback on their ideas, products, and services. They can find out, in short order, how much demand there is for their idea or product among their potential customers. In addition, surveys enable them to tweak their offer many times if necessary until they are either comfortable that their idea is worth going forward with or is one that ...
... should be dropped. And, often times, it lets them do this at a fraction of the cost it would have taken to produce the product and market it.

Online surveys give companies one other advantage. Surveys help companies to accumulate an email list of possible buyers who have conveyed an interest in what they have to offer.

From the user's standpoint, paid online surveys give them a chance to make a little money. If they are also interested in the product that they are evaluating, as they should be, it let's them keep up on the latest innovations on that product. For example, if you are a Linux guru and love working with it, you might be the perfect candidate for a company about to promote a new Linux software add on. And it's even sweeter for you, if the company is willing to pay you for your opinions.

The typical marketing survey form will ask a potential buyer a series of questions such as: What do they like about the product? What do they dislike? If they like it the survey will likely as if they would be willing to pay for such a product and if so, how much. If they dislike the product, a good survey will dig deeper to get answers as to what specifically they do not like. If enough people express similar reservations about the product, this gives the company a chance to modify the product before it goes to market.

A survey may also ask about their buying patterns. For example, how often do they buy a new car, upgrade their software, or buy pasta? It helps the company gauge the size of their potential market. A company may have a product that they believe only appeals to men. If their survey reveals that it has an equal appeal to women as well, they have potentially doubled their market size. And, of course, it works in reverse as well. They may think they have a product that both men and women will enjoy, and sadly find that only men are interested in it.

Paid online surveys are a win/win for the company and user. If you're a user, the key thing is to get on the right notification lists so you'll be aware of the online surveys that are available.
Eric Bayne is writer and researcher for http://www.retirementplanhelper.com . To learn more about paid survey sites as well as other ways retired workers can make money, please visit his website.