How To Double Or Triple The Results Of Your Advertising Campaigns

By Author: Gary Nealon
Total Articles: 335
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Did you know that the average small business owner wastes 50% of every dollar they spend on advertising? Wouldn't it be nice if you could recoup that money and reinvest it into gaining new customers, like it was intended for in the first place? The problem usually lies in the way the ads are written. Let's do a little experiment....

If you are currently doing any advertising, grab a copy or a recent ad or flyer. If you haven't started advertising your business yet, take a couple of minutes and write a rough draft of an ad. Now do a quick count of the number of times the words "I", "we", or the name of your business appears in the ad. One more step.... now count the number of times the word "you" appears. If the word "you" doesn't show up at least twice as often as the words "I", "we", or your business name, then you are essentially losing 50% of the potential customers that are reading your sales copy or ad.

The biggest problem with most small business owners is that they are so good at describing what they do and why they do it, that they forget to talk about how it is going to actually benefit ...
... their customer. While it is important to point out key features of the product or service that you are offering, you want to do it in a way that allows the customer to see how it is going to impact their lives.

While it is important to address the customers need in the body of the ad or sales copy, you still have to get them to actually read it! This is why the headline is the most important part of any ad. If the headline doesn't draw the customer in and make them want to learn more about your products or services, than the first part we talked about doesn't even matter.

Think about the last time you picked up a magazine or newspaper... how many articles did you glance over the titles without actually reading the article? Any number of those articles could have been something important or interesting to you, but because of a poorly written headline, you didn't even take the time to read about it|Some of those articles you may have found very interesting if you read the entire thing, but because the title didn't grab your attention, you never got to the body of it}}}.

Writing great sales copy is not easy to do. In fact, even experienced marketers will outsource this part of the sales process to professionals. If you are determined to do it on your own, there are plenty of resources online that can help you learn the art of copy writing. If you plan on doing it yourself, I suggest testing different headlines and phrases to see which ones produce better results before doing any large campaigns. Internet advertising is a great way to test different headlines and phrases, since there are numerous programs that will track and monitor the performance of each ad.

When all else fails, seek the advice or help of a professional copy writer. In most cases, the added revenue gained will far out weight the added expense.
Mike Geary and Gary Nealon are internet marketing experts that have co-authored a small business marketing program to help small business owners double or even triple their revenue without having to spend thousands of dollars on advertising. The program is designed using the same web marketing techniques that Mike and Gary used to build their multi-million dollar businesses.