Make Your Business Work With Email Delivery Success

By Author: Melanie River
Total Articles: 223
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As a business owner or employee, the communications you send to the outside world are an important aspect of your business. When you interact with clients, business partners and others, you represent the company you work for or own, as well as yourself. If you've ever wondered about how you could do your business right, then you may want to turn to your email delivery rates, your e-marketing campaign, and your online presence. In today's society, people are more likely to look you up online than they are to look in a phone book or show up in person, and they'll certainly read your emails sooner than they would read a flier you mailed them, so you want to be sure that your email and online presence looks and acts as you would like it to.

Email deliverability is a term that has shown up in the past few years as email marketing has really taken off. Deliverability, while not yet a word that spell-check (or even one of those old-fashioned paper dictionaries) will recognize, is something that you need to be paying a good deal of attention to. The reason for this is that if your emails aren't landing where you want them ...
... to, then you aren't successfully communicating with the outside world. You wouldn't make phone calls if you didn't hear a dial tone, so make email testing a part of your email strategy. This ensures that your emails land where you want them to- in the inbox of your contact's email provider, and not sitting in a spam box being blocked before they ever even arrive!

Email testing for deliverability is something that you probably don't want to undertake as a solo activity. You could waste a lot of time and energy, which, in the business world are synonymous with money. Instead, hiring a service that will handle much of this for you, or, at the very least, organize the information in a way that makes it quick and easy for you to access, reference, and learn from, will save you time, money and hassle. It will also provide you with the ability to gain more information than you would be able to get on your own. The professionals in the business already know which email providers respond to which tactics, and they will also be able to guide you through the necessary steps to get back in good graces should you be blacklisted somewhere.
Written by Melanie River. Complete email delivery solutions including email testing, email deliverability, email rendering diagnostics. More info at http://www.emailreach.com